20.500.12556/DKUM-43817 ZAUPANJE KOT TEMELJ POSLOVANJA Z BANKO TRUST AS THE FOUNDATION OF DOING BUSINESS WITH A BANK Zaupanje komitentov v poslovanje bank je pojem, o katerem se trenutno dosti govori. Nahajamo se v finančni krizi, kjer je zaupanje toliko bolj pomembno. Zato smo se odločili za diplomski seminar, katerega namen je bil spoznati mnenje komitentov o zaupanju v poslovanje z banko in ali se je njihovo mnenje v času finančne krize spremenilo. Opredelili smo banko in njene značilnosti. Najbolj smo se osredotočili na pojem zaupanje in njegov vpliv na poslovanje z banko. Ugotovili smo, da je zaupanje zelo pomembno pri poslovanju z banko ter da je od tega odvisno, ali bo komitent še naprej uporabljal bančne storitve izbrane banke ali pa jo bo zamenjal. Vsaka pozitivna izkušnja z banko pomeni dober temelj za nadaljnje posle in povečuje možnost uspešnega in dolgotrajnega sodelovanja. Komitenti, ki bodo zaupali v poslovanje bank, bodo tako zadovoljni in ostali zvesti izbrani banki. V diplomskem seminarju podajamo ugotovitve, ki smo jih pridobili z raziskovanjem. Ugotovljeno je bilo, da zaupanje v banke še obstaja, ampak se zmanjšuje. Komitenti od bank pričakujejo enakovreden in pošten odnos do vseh in pri vsakem poslu. Povzamemo lahko, da kljub vsemu obstaja zaupanje v poslovanje bank in če bodo banke uspele ohraniti to zaupanje, se bodo lahko gradili nadaljnji odnosi vzpostavljeni na temelju zaupanja. The principals’ trust in the bank’s performance is a concept, which is very popular at the moment. We are in the middle of a financial crisis, where trust is even more important. That is why we have decided to prepare a diploma seminar, with a goal of identifying the principals’ opinions about their trust in conducting business with the bank and, if their opinion has changed in the times of crisis. We have defined the concept of bank and its properties. The main focus was the concept of trust and its impact on conducting business with the bank. We have realized that the trust is very important in conducting business with the bank and influences the principal to either use bank’s services further on or to change the bank. Every positive experience with the bank means a good foundation for further business and increases the possibility of a successful and long-term cooperation. Principals, who trust in bank’s performance, will be pleased and remain loyal to their bank. Findings in the diploma seminar are a result of research. We established that people still trust the banks, but this is decreasing. Bank’s principals expect an equal and honest relationship toward everyone and in every transaction. We can conclude that despite the situation, that people still trust bank’s performance and, if banks can manage to keep that trust, they will be able to build further relationships, based on the foundation of trust. zaupanje banka bančne storitve poslovanje bank komitent finančna kriza zadovoljstvo zvestoba trust bank bank services business of banks customer financial crisis satisfaction loyalty true true false [M. Bokan] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2014-03-11 10:29:10 2014-04-07 13:31:20 2022-05-11 03:09:20 2021-04-28 03:15:08 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 336.71 11688476 URN:SI:UM:DK:OOKVYPUH VS_Bokan_Marjetka_2014.pdf VS_Bokan_Marjetka_2014.pdf 1 B68834D02075D62B00C183CEEB7A7F09 eb057f3742bc8bb80728f2890fe2c6e3fb609f2b992dc3bdd2047e730fd45a18 b8aa27b6-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=62577 Ekonomsko-poslovna fakulteta 0 0 0