20.500.12556/DKUM-43961 PROUČEVANJE RAZVOJNIH MOŽNOSTI PODJETJA: MOŽNE METODE IN PRESOJA NJIHOVE UPORABNOSTI EXAMINING THE BUSINESS DEVELOPMENT OPPORTUNITIES: POTENTIAL METHODS AND ASSESSMENT OF THEIR USEFULNESS Danes, v času gospodarske in finančne krize, je bistvenega pomena, da vsako podjetje pozna svoje razvojne možnosti, saj je razvoj pogoj za preživetje. Današnji trg je poln sprememb, podjetja pa morajo te spremembe zaznati ter se prilagajati potrebam trga. Treba se je prilagajati zahtevam kupcev, cenam surovin in energentom, demografskim spremembam, razvoju znanosti in tehnologij, globalizaciji itd. Pri uvajanju sprememb v podjetje so ključnega pomena poleg vodstva vsi zaposleni, ki pa morajo biti primerno motivirani ter ustrezno zavzeti za spremembe. Magistrska naloga je sestavljena iz teoretičnega in empiričnega dela. V teoretičnem delu smo najprej opredelili pojem okolja podjetja, nato pa sledi predstavitev posameznih metod za proučevanje zunanjega okolja podjetja. V drugem sklopu teoretičnega dela smo predstavili možne metode za proučevanje podjetja, ki so analiza resursov in/ali zmožnosti podjetja, analiza podstruktur podjetja ter sinteza notranjih dejavnikov. Aplikativni del magistrske naloge smo pričeli s predstavitvijo podjetja Valji d. o. o. Predstavili smo nastanek in dejavnost podjetja Valji d. o. o., opredelili osnovne značilnosti ter fazo razvoja podjetja. Metode, ki smo jih predstavili v teoretičnem delu magistrske naloge, smo v aplikativnem delu uporabili na primeru podjetja Valji d. o. o. Aplikativni del smo zaključili s presojo uporabnosti metod na primeru podjetja Valji d. o. o. ter s podajo ocene razvojnih zmožnosti in priložnosti podjetja Valji d. o. o. Nowadays, in a time of economic and financial crisis, it is necessary for every company to recognize its development potential, because development means survival. The market today is ever-changing, compelling the companies to be constantly aware of changes and adapt to the needs of the market and additional aspects such as the demands of the customer, raw material and energy product prices, demographic changes, science and technology development, and globalisation. When introducing changes to the company, the management and especially the employees are of key importance, meaning that they must be sufficiently motivated and eager enough for change. This work consists of a theoretical and an empirical part. In the theoretical part, the concept of a business environment is defined, followed by a presentation of individual methods on studying the external business environment. The second section deals with the presentation of possible methods on studying a company, namely the analysis of resources or the ability of the company, the analysis of the company's substructures, and the synthesis of internal factors. The empirical part begins with the presentation of the company Valji d. o. o. The creation and activity of Valji d. o. o. is presented, followed by the definition of the company's key characteristics and development phase. The methods presented in the theoretical part are applied in the case of the company Valji d. o. o. The empirical part concludes with an estimation of the applicability of methods in the case of the company Valji d. o. o. and the evaluation of its development potential and opportunity. rast in razvoj zunanje okolje podjetja notranji dejavniki podjetja Valji d. o. o. growth and development external business environment internal business factors Valji d. o. o. true true false [A. Kovačič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2014-03-27 17:47:30 2014-07-21 10:07:24 2022-05-11 03:10:45 2023-12-30 03:19:51 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 11754524 URN:SI:UM:DK:TF8SKVZS MAG_Kovacic_Andreja_2014.pdf MAG_Kovacic_Andreja_2014.pdf 1 79EA6B139E93DCDCAD74D259A76DC13E 0b357f6e1112d50570b33abb74a69e279bb2f81236800837945010fec1540241 c0711444-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=62838 Ekonomsko-poslovna fakulteta 0 0 0