20.500.12556/DKUM-44278 Zdravstvene in prehrambne trditve na primarni embalaži kot faktor nakupa Health and nutritional claims on primary packaging as factor of purchase Danes se vse več ljudi zanima za svoje zdravje in pridobiti želijo čim več informacij o hrani, ki jo uživajo. Označbe na embalaži predstavljajo pomemben dejavnik ozaveščanja potrošnika in v vse večji meri vplivajo kako se potrošnik odloča, ko pride do izbire prehrambnih izdelkov. Diplomska naloga obravnava vpliv zdravstvenih in prehrambnih trditev na primarni embalaži na nakupovalne odločitve potrošnika. V diplomskem delu najprej raziščemo teoretična izhodišča, kjer razložimo osnove na področju embalaže ter zakonodajo, ki ureja embalažne označbe in trditve. V nadaljevanju predstavimo metodologijo, cilje naše raziskave in hipoteze, ki smo jih zastavili. Temu sledi analiza podanih odgovorov in diskusija glede pridobljenih rezultatov. S pomočjo naših izsledkov in literature predlagamo nabor rešitev za težave, ki so jih potrošniki izpostavili tekom raziskave. Today increasingly more and more people are interested in their health and they want to obtain as much information about the food they eat as possible. Product labels on packaging represent an important factor of consumer awareness and they increasingly more influence consumers decision when it comes to choosing nutrition products. The thesis deals with the influence of health and nutritive claims on primary packaging, on shopping decisions of a consumer. In the thesis, we first look into theoretical starting points, where we explain the basics of field of packaging and legislation that arranges package labelling and claims. Hereinafter we introduce our methodology, research goals and proposed hypotheses. Analysis of the recorded answers and discussion regarding gained results follows afterwards. With the help of the newly gained findings and literature we suggest a set of solutions for the problems, consumers mentioned in the runnings of the research. embalaža zdravstvene trditve prehrana anketa faktor nakupa packaging health claims nutrition survey purchase factor true true false [B. Janežič] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2014-05-12 16:14:20 2015-01-26 15:29:41 2022-05-12 03:07:33 2021-05-01 03:14:53 2014 0 Celje 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338 512629565 URN:SI:UM:DK:PSMJ6SGA UNI_Janezic_Blaz_2014.pdf UNI_Janezic_Blaz_2014.pdf 1 A71F413B0CEABA324995C7E0D428DCAC cd305693edfd0c021915ef24199aa5fc6f02ebb1f200a46024bccd272f89b2a7 e5ceef50-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=64123 Fakulteta za logistiko 0 0 0