20.500.12556/DKUM-44388 POSLOVANJE NA BOSANSKEM TRGU: ŠTUDIJA PRIMERA TRI-PRO DOING BUSINESS IN BOSNIA AND HERZEGOVINA: THE CASE OF TRI-PRO TRI-PRO je ena od večjih družb za zavarovalno zastopanje v Sloveniji, ki opravlja dejavnost zavarovalnega zastopanja oziroma finančnega svetovanja produktov Skupine Triglav. Deluje kot enovita družba brez podružnic, njena edina družbenica je Zavarovalnica Triglav. Proaktivno motivirana družba TRI-PRO vedno znova stremi k novim priložnostim in izzivom. To je razvidno iz vstopa na bosanski zavarovalniški trg. Za sprejetje odločitve o tem so preučili številne dejavnike, ki bi lahko krojili usodo poslovanja na opisanem trgu. Podjetje se je odločilo za neposreden vstop. V tej diplomski nalogi smo predstavili zavarovalno-zastopniško družbo TRI-PRO, preučili okolje in zavarovalni trg Bosne in Hercegovine in konkurenco ter prikazali alternativne strategije vstopa in izbrano strategijo vstopa na bosanski zavarovalni trg. TRI-PRO, insurance agency is one of the largest insurance agencies in Slovenia, which acts as an insurance agent as well as a financial advisor for Triglav Group’s products. TRI-PRO operates as a company without subsidiaries, whose sole shareholder is Zavarovalnica Triglav, d.d.. As they have proven by entering the Bosnian insurance market, proactively motivated company TRI-PRO always strives for new opportunities as well as new challenges. In order to decide whether entering a new market is reasonable or not; the company needed to consider many factors that could have potentially tailored success or failure of their business in this market. After having examined the specifics of the market, the company decided to implement the so called direct entry strategy. In this thesis we present the TRI-PRO insurance agency, analyse the country environment and the insurance market of Bosnia and Herzegovina, and explore competition and show alternatives as well as chosen entry strategy of TRI-PRO when entering the Bosnian insurance market. TRI-PRO tuji trg Bosna in Hercegovina internacionalizacija storitev motivi strategije vstopa. TRI-PRO Foreign market Bosnia and Herzegovina Internationalization of services Motives Entry strategies. true true false [E. Kranjčič] Slovenski jezik Angleški jezik Diplomsko delo 2014-05-25 18:24:44 2015-07-07 15:15:46 2022-05-12 03:08:07 2021-04-29 03:36:22 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 2017-12-10 368 12015388 URN:SI:UM:DK:F6WYKDCN VS_Kranjcic_Edvard_2015.pdf VS_Kranjcic_Edvard_2015.pdf 1 9CE216C8A9F70A3867D095B22524CB3A f478307715bf131578c39cce7e3288d34d0b347e6c07b4040ff67c88a5f3e021 847099eb-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=69755 Ekonomsko-poslovna fakulteta 0 0 0