20.500.12556/DKUM-44398 VPLIV ATMOSFERE V PRODAJNEM OKOLJU NA NAKUPNO VEDENJE PORABNIKOV INFLUENCE OF ATMOSPHERE IN SALES ENVIRONMENT ON THE SHOPPING BEHAVIOUR OF CONSUMERS V magistrskem delu smo želeli predstaviti del področja vedenja porabnikov, to so štiri razsežnosti atmosfere v prodajnem okolju: vidnost, slišnost, vonjave in otipljivost. V empiričnem delu smo izvedli strukturirano iskanje znanstvenih člankov, ki opisujejo raziskave na področju vpliva atmosfere v prodajnem okolju na nakupno vedenje porabnikov, in sicer s pomočjo iskanja po ključnih besedah v pregledu literature Turleya in Millimana (2000) ter v elektronski bazi ScienceDirect. Z analizo 42 znanstvenih člankov smo bralcu želeli predstaviti nekaj glavnih značilnosti uvodnega ter metodološkega dela izbranih znanstvenih člankov. Rezultati empiričnega dela kažejo, da razsežnosti atmosfere raziskovalno niso številčno enako zastopane, saj je slišnost bolj preučevana kot vonjave in vidnost, medtem ko otipljivost ni raziskovalno zastopana. Znanstvene študije prav tako niso številčno enako razporejene med metodami raziskovanja, saj so skorajda vse obravnavane znanstvene študije eksperimentalno zasnovane. Glede na čas izvedbe raziskave so vse znanstvene študije presečne raziskave in glede na tip okolja raziskave je večina študij terenskih raziskav. Glede na celino izvedbe raziskave študije niso geografsko enakomerno porazdeljene po celinah, saj je večina raziskav izvedenih v Severni Ameriki, medtem ko so Azija, Južna Amerika in Afrika raziskovalno povsem nepokrite. In the master work we wanted to introduce a part of the consumer behaviour field, namely the four dimensions of the atmosphere in sales environment: visual, aural, olfactory and tactile. In the empirical part we performed a structural search of scientific articles, which describe researches on the field of influence of atmosphere in sales environment on the shopping behaviour of consumers, by searching through the key words in the literature review of Turley and Milliman (2000) and the electronic database ScienceDirect. By analysing 42 scientific articles, we wanted to introduce the reader some main characteristics of the introductory and methodological work of the chosen scientific articles. The results of the empirical work show, that the dimensions of the atmosphere are numerical not equally represented from the research and numbers point of view, then aural is researched more than olfactory and visual, while tactile is not researched at all. Scientific studies are also not numerical equally subdivided among the methods of research, then almost all scientific studies are based on experiments. Regarding the time horizon of the research, all studies are cross-sectional studies and regarding the setting of the environmental research, most studies are field studies. Regarding the continent of the research, the studies are not geographically equally subdivided among the continents, because most researches are performed in North America, while Asia, South America and Africa are totally not covered. analiza znanstvenih študij atmosfera porabnik nakupno vedenje vidnost slišnost vonjave otipljivost analysis of scientific studies atmosphere consumer shopping behaviour visual dimension aural dimension olfactory dimension tactile dimension true true false [A. Sotrell] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2014-05-26 12:08:03 2014-07-24 13:45:19 2022-05-12 03:08:10 2021-05-01 03:13:54 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 159.93/.94:339.13(043.2) 20737032 URN:SI:UM:DK:HSCCLND9 MAG_Sotrell_Anja_2014.pdf MAG_Sotrell_Anja_2014.pdf 1 0E5342EDDADC48E7699A588B87F97656 98d9ea4db0b01a0263ad6bbaa177f311111b4c87dbc591ccf2cc671c054ab9f3 d8c76172-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=63729 Filozofska fakulteta 0 0 0