20.500.12556/DKUM-44404 POMEN KOMUNICIRANJA V ODNOSU DO POTROŠNIKA V PODJETJU X IMPORTANCE OF COMMUNICATION IN REALTION TO CONSUMER IN COMPANY X V diplomskem delu je obravnavan pomen komuniciranja v odnosu do potrošnika v podjetju X. V prvem delu so predstavljeni pojma komunikacije in tržno komuniciranje, oblike tržnega komuniciranja in storitve na splošno. V raziskovalnem delu smo z anketo opravili raziskavo med uporabniki storitve podjetja X. Z raziskavo smo ugotovili, da oglasi nimajo vpliva pri nakupu izdelkov ali storitev, da se jim zdijo oglasi podjetij, ki oglašujejo svoje izdelke ali storitve, zavajajoči in da imajo strokovno usposobljeni prodajalci vpliv pri odločitvi o nakupu izdelka ali storitve. Podjetju X smo predlagali, naj bodo pri oglaševanju pazljivi, da so v oglasu predstavljeni vsi pomembni podatki in da oglasi ne smejo biti zavajajoči. Potrošniku predlagamo, naj se o ponudbi podrobneje pozanima pri prodajalcih, ki so za to usposobljeni. In this dissertation we discused the importance of communication in relation to consumer in company X. In the first part, we presented the concept of communication and marketing communication, forms of marketing communication and services in general. Research has shown that adds have no effect when buying products or services, manny of them consider adds that advertise companies products or services is misleading, and that qualified vendors influence the decision to purchase a product or service. We proposed that the advertisement presents all relevant information and that advertisement must not be misleading. We recommend to consumer that they should inquire about the offer in detail with dealers who have qualified for this. - tržno komuniciranje - oglaševanje - storitev. - marketing communications - advertising - services. true true false Slovenski jezik Angleški jezik Diplomsko delo 2014-05-26 17:20:44 2014-06-23 13:14:29 2022-05-13 03:05:51 2021-04-26 03:17:28 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7303699 URN:SI:UM:DK:UOOGZ0PJ VS_Murnik_David_2014.pdf VS_Murnik_David_2014.pdf 1 DA54596D410EC629F2D64037604E3850 a8cd47dc8a3192d9428de02a34a57b5afd1578862cc4b88af5a8a0df5d6acc6d d9bf6c02-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=63759 Fakulteta za organizacijske vede 0 0 0