20.500.12556/DKUM-44498 PRIDELAVA IN MOŽNOSTI TRŽENJA OLJČNEGA OLJA V SLOVENIJI IN OSTALIH DRŽAVAH EU: PRIMERJAVA SLOVENIJE, HRVAŠKE IN GRČIJE OLIVE OIL PRODUCTION AND MARKETING POSSIBILITIES IN SLOVENIA AND IN OTHER EUROPEAN UNION COUNTRIES: THE CASE OF SLOVENIA, CROATIA AND GREECE Pridelava in trženje oljčnega olja sta v zadnjih nekaj desetletjih v svetu doživela nesluten razcvet. Bistveno so k temu pripomogli medicinski izsledki, ki priporočajo uživanje oljčnega olja in mediteransko dieto. Kar 90% svetovne proizvodnje oljčnega olja ustvarijo dežele, ki ležijo ob Sredozemskem morju. Najnovejše analize kažejo, da se bo pridelava še povečevala, prav tako povpraševanje po oljčnem olju. Primerjava med Slovenijo, Hrvaško in Grčijo je pokazala, da še obstajajo realne možnosti za razvoj. Slovensko in hrvaško oljčno olje je v primerjavi z grškim dražje, zato ga je težje prodajati. V tem smislu kaže priporočiti previdnost pri investicijah v nove oljčnike in prostorsko širjenje, pač pa bi morda kazalo povečevati proizvodnjo v obstoječih z uvedbo namakanja. Sicer dolgoročno gledano ne obstajajo možnosti, da bi bilo slovensko in hrvaško oljčno olje lahko cenejše. Raziskava je še pokazala, da obstajajo še možnosti za zniževanje stroškov v trženju, kar pa velja za vse tri države. Olive oil production and marketing have in the last few decades reached unforeseen expansion. Essentially contributed to them medical findings that recommend consumption of olive oil and Mediterranean diet. As much as 90% of the world olive oil production is done by the countries that lie around the Mediterranean Sea. The latest analyses indicate that the production growth will still continue, the same as demand for olive oil. Comparison between Slovenia, Croatia and Greece has shown that there are still real possibilities for development. Slovenian and Croatian olive oil is compared to the Greek one more expensive, this is why it is more difficult to sell it. In this sense it is proper to recommend caution in investments in new olive groves, instead it would be rather more suitable to raise production in the existing ones by introducing drop irrigation. Anyway, there are no long range perspectives that Slovenian and Croatian olive oil could be cheaper. The research has shown that there are some possibilities in the marketing to lower the costs, which holds for all three countries. - oljka - oljčno olje - proizvodnja oljčnega olja - trženje oljčnega olja - zdrava prehrana - olives - olive oil - olive oil production - olive oil marketing - healthy diet true true false Slovenski jezik Angleški jezik Diplomsko delo 2014-06-02 20:57:45 2014-06-23 09:24:15 2022-05-13 03:06:20 2021-05-01 03:10:38 2014 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7300115 URN:SI:UM:DK:UPBVC69Q VS_Percic_Nejc_2014.pdf VS_Percic_Nejc_2014.pdf 1 1BD5B2043854604E4C392A083FE6393B 65ee98562723e81397b1f6631c964269fb5804f0c7b51b1114cca4c00f605e94 dea07fd4-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=63908 Fakulteta za organizacijske vede 0 0 0