20.500.12556/DKUM-44520 POVEZANOST AKTIVNOSTI ŽIVALSKEGA VRTA LJUBLJANA Z INTERESI OBISKOVALCEV CONNECTION OF ZOO LJUBLJANA ACTIVITIES WITH IT'S VISITORS INTERESTS Hitremu tempu življenja navkljub, se trudimo, da bi vsak dan izkoristili kar se le da maksimalno. Velik del tega tempa je tudi aktivno preživljanje prostega časa, v katerem se želimo med drugim izpopolniti in izobraziti na različnih področjih, ob tem pa se hkrati zabavati. Veliko ljudi pomirja in sprošča narava, živali, zato se velikokrat v prostem času odpravijo v hribe, na morje, nemalokrat pa zaidejo tudi v raznorazne naravovarstvene institucije, kot je na primer Živalski vrt v Ljubljani. Interesi so seveda različni, ob vsakem ponovnem obisku iste institucije je želja potrošnika, da pridobi nove izkušnje, znanje in spomine. Primarni cilj diplomskega dela je, raziskati do katere mere so dodatne aktivnosti Živalskega vrta povezane z različnimi interesi obiskovalcev. Diplomsko delo je sestavljeno iz dveh delov. V prvem delu so opredeljene teoretične osnove marketinškega spleta, ciljno trženje in kakovost storitev s poudarkom na predstavitvi pedagoških storitev Živalskega vrta Ljubljana. V drugem delu je predstavljena raziskava, ki smo jo opravili med obiskovalci dodatnih pedagoških programov Živalskega vrta Ljubljana, na podlagi katerih smo odgovorili na naše hipoteze. Zanimalo nas je v kolikšni meri so ljudje zadovoljni z aktivnostmi, ki se izvajajo v Živalskem vrtu Ljubljana in kaj bi jih pripravilo do tega, da bi vrt obiskovali bolj pogosto. Na koncu smo ponudili konkretne rešitve na probleme, ki so jih v raziskavi izpostavili anketirani. In spite of the fast pace of life, we try to seas every day as much as possible. Much of this pace is also active leisure time, in which we try to improve and educate ourselves in various fields. Many people are feeling calm and relaxed near nature, animals, which is why they often spend their spare time hiking in the mountains, visiting to seaside, etc. Meanwhile, they also visit all kinds of institutions established to preserve wildlife, such as the Zoo in Ljubljana. Interests are of course different, which is why costumers desire different experience, knowledge and memories each time they revisit the same institution. The thesis is composed of two parts. In the first part, we have defined theoretical basis of the marketing mix, target marketing and quality of service, with an emphasis on the presentation of educational services of Zoo Ljubljana. The second part of the thesis presents the survey, which was conducted among visitors of additional educational programs of Zoo Ljubljana. The analysis of acquired data derived the necessary answers to our hypothesis. We were interested in the satisfaction with the activities carried out in the Zoo Ljubljana. We also wanted to know, how to make activities more attractive, all with a purpuse of increasing the number of visitors. In the end, we offer concrete solutions to the problems, which have been highlighted by the survey’s respondents. aktivnosti Živalskega vrt Ljubljana izobraževanje marketinški splet interesi obiskovalcev Zoo Ljubljana activities education marketing mix visitors interests true true false Slovenski jezik Angleški jezik Diplomsko delo 2014-06-03 14:34:09 2014-06-23 12:42:49 2022-05-13 03:06:27 2021-05-01 03:24:07 2014 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7302931 URN:SI:UM:DK:XPL3REDS UNI_Krsevan_Ines_2014.pdf UNI_Krsevan_Ines_2014.pdf 1 DE05A7503FB5EAE1206E56BFB72C1F6E 0899f0118b88433890a0b444c4dd553d5016c92112222a277e711762a7f0c8ab dfdbc00c-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=63949 Fakulteta za organizacijske vede 0 0 0