20.500.12556/DKUM-44719 KRIZNI MANAGEMENT IN PRILAGAJANJE PODJETJA NA KRIZO CRISIS MANAGEMENT AND ADJUSTMENT OF THE COMPANY TO THE CRISIS Svetovno gospodarstvo od vodstvenega kadra zahteva vedno več hitrih in pravilnih odločitev, če želi, da je podjetje konkurenčno. Problemi so del življenjskega cikla podjetja, ki jih povzročajo spremembe v okolju, kakor tudi spremembe znotraj podjetja. Management v podjetju mora biti zmeraj pripravljen na krizo in na reakcijo. V nasprotnem primeru pridemo hitro do situacije, ki je brezizhodna za podjetje, v skrajnih primerih lahko pripelje tudi do propada podjetja. Diplomsko delo obravnava pojav krize ter poslovno idejo za izhod iz krize. Diplomsko delo obsega sedem poglavij: 1 UVOD, 2 KRIZA, 3 UKREPI IN REŠITVE ZA PREPREČEVANJE KRIZE, 4 KRIZNI MANAGEMENT, 5 STRATEGIJE ZA REŠEVANJE PODJETJA IZ KRIZE, 6 PRILAGAJANJE PODJETJA NA KRIZO V PODJETJU BIG BANG, D. O. O., 7 RFM-ANALIZA PODATKOV IN 8 SKLEP. V uvodu diplomskega dela sem na kratko predstavil razmere današnjega svetovnega okolja, v katerem delujejo podjetja, ter vpliv na poslovanje. V diplomskem delu sem celovito prikazal nastanek krize oz. kaj vse pripelje do krize ter seveda izhod iz nje. Pri pisanju diplomskega dela me je predvsem vodila misel, da je vsaka kriza rešljiva, ne glede na to, kako nastane in od kod izvira. Ob primernem ukrepanju in kriznem managementu je vse rešljivo. S poslovno idejo, ki sem jo predstavil, pa želimo v prihodnje morebiti povečati prepoznavnost podjetja Big Bang, d. o.o., ter tudi na neki način rešiti krizo, v kateri se nahajamo. V uvodnem poglavju sem predstavil problem, pred katerim sem bil ob pisanju diplomskega dela, navedel sem tudi upoštevane omejitve in predpostavke ter uporabljene metode dela. Sledi poglavje, v katerem sem podrobno predstavil krizo in vse, kar je povezano z njo. Tretje poglavje opisuje ukrepe in rešitve za preprečitev krize ter njeno zdravljene. V tem poglavju 57 sem predstavil, kako lahko podjetje, še preden je v krizi, njen nastanek prepreči, ter tudi načine, kako lahko podjetje, ki se v njej nahaja, iz nje odide kot zmagovalec, brez da sledi propad podjetja. V četrtem poglavju sem opisal zadolžitve in pravilne ukrepe kriznega managementa, opisan je celoten postopek saniranja krize z vsemi pripadajočimi nalogami. V petem poglavju predstavim vse strategije, ki so potrebne, da podjetje uspešno prebrodi krizo. V šestem poglavju sem opisal praktičen primer na podjetju, kjer predstavim poslovno idejo za rešitev iz krize. Podjetje je v fazi, ko še ni v krizi, ampak moramo narediti vse, da v njo ne pademo, zato ideja o lojalnostnem programu. V sedmem poglavju sledi predstavitev metode za analizo pridobljenih podatkov v programu. Analiza se imenuje RFM. V zadnjem, osmem poglavju, sledi sklep in zaključna misel ter ocenjene trditve, ki sem jih postavil na začetku diplomskega dela. V diplomskem delu so predstavljeni pogledi nekaterih domačih in tujih avtorjev, ki so postavili trditve, da je reševanje iz krize ali njena preprečitev kompleksen in dolgotrajen proces, ki zahteva veliko kriznega znanja in odrekanja ter izjemen krizni management. Global economy demands quick and correct decisions of the executive staff, if they want to make their company competitive. Problems as well as internal changes are a part of the company´s life cycle. Management always has to be prepared for a crisis and a reaction. Otherwise a situation which could be fatal for the company can occur. My diploma focuses on crisis emergence and business idea as a solution for the crisis. The diploma has 7 chapters: 1 introduction, 2 crisis, 3 measures and solutions for crisis prevention, 4 crisis management, 5 strategies for rescuing a company in crisis, 6 company adaption to crisis in BIG BANG, D. O. O., 7 RFM data analysis, 8 conclusion. In the introduction I briefly presented the situation of global environment in which the companies operate and its affect on business. In this diploma I made a comprehensive description of crisis and how crisis occurs and of course, solutions. I was always focused on the fact that every crisis can be solved, regardless of its origins. With proper measures and crisis management solutions are possible. With my presented business idea we would like to increase the recognition of the company Big Bang d. o. o. and also somehow solve the crisis we are in. In the introduction I presented the problem which I was faced with when writing this diploma. I listed all the restrictions, assumptions and working methods. The second chapter introduces a crisis and everything that is connected with it. Third chapter describes measures and solutions for crisis prevention and its treatment. In this chapter I focused on how a company can prevent the crisis from happening even before it actually happens and how a company can master a crisis without going out of business. In the fourth chapter I described the duties and appropriate measures of the crisis management, an entire process with how to sanitize a crisis and tasks are described. 58 In the fifth chapter I present all strategies that are needed for a company´s crisis survival. In the sixth chapter I described a practical example of a company where I introduce a business idea as a solution for the crisis. The company has not yet experienced the crisis, but we have to take every measure for that not to happen, hence the loyalty programme idea. In the seventh chapter a presentation of analysis method for gathering data in the programme follows. The analysis is called RFM. In the final chapter I presented my conclusion, final thoughts and evaluated claims presented in the beginning of the diploma thesis. In the diploma I also presented some views of domestic and foreign authors, who claim, that solving and preventing a crisis is a complex and long-lasting process, which requires a lot of crisis knowledge, disclaimer and exceptional crisis management. vzroki za krizo Big Bang lojalnostni program preprečevanje krize krizni management kriza v podjetju ukrepi za reševanje krize crisis reasons Big Bang loyalty programme crisis prevention crisis management company crisis measures for crisis solution true true false [M. Božnik] Slovenski jezik Angleški jezik Diplomsko delo 2014-06-17 21:14:40 2014-10-17 13:26:47 2022-05-13 03:07:33 2021-05-01 03:32:05 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 11815196 URN:SI:UM:DK:NP7RLQAV UNI_Boznik_Marko_2014.pdf UNI_Boznik_Marko_2014.pdf 1 72BF52D1E5CC1370B99449C001B85958 44124a292466613a54d313b789041467bb54eec23c97ac2ba6a4e0631b8aacc4 4f543bc5-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=67884 Ekonomsko-poslovna fakulteta 0 0 0