20.500.12556/DKUM-44753 SODOBNE OBLIKE POSPEŠEVANJA PRODAJE MODERN APPROACHES IN SALES PROMOTION Pospeševanje prodaje obsega vse ukrepe, ki jih uporabljajo trgovska podjetja z namenom, da bi dosegla prodajne cilje, povečanje prodaje in dobička ter zadovoljiti porabnike. Ti so namreč postali vse bolj informirani o ponudbi na trgu; obenem so občutljivejši na cene in manj zvesti blagovni znamki. Med najpogostejše metode pospeševanja prodaje uvrščamo kupone, nagradne igre, demonstracije, vzorce, vzporedno prodajo, cenovne pakete, darila, posebne popuste, razstavljanje oziroma sodelovanje na raznih sejmih, brezplačne preizkuse izdelkov, prikaze izdelkov itd. V diplomskem delu bomo podrobneje predstavili pospeševanje prodaje v podjetju Spar d.o.o., ki poskuša s pospeševanjem prodaje ohraniti svojo konkurenčnost, informirati uporabnike o svojih izdelkih, pridobiti nove in ohraniti stare kupce ter vedno znova išče zanimive in nove ideje, ki bodo zadovoljile kupce. Sales promotion includes all measures which are used by commercial enterprises. Their goals are to achive sales goals, to increase sale and profit and to increase pleasure of consumer who became more informed abot market offer. They also pay attention to prices. Consumer is less loyal to trademark. The most common methods are coupons, prize games, trade-show, free trial products, showing products. Sales promotion in Spar d.o.o. is trying to retain competitive position, inform consumers about their products, to acquire new buyers and keep the old ones. They are always searching new interesting ideas to content consumers. prodaja pospeševanje prodaje cena blagovna znamka Spar d.o.o. sale sale promotion price trademark Spar d.o.o. true true false [S. Rajh] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2014-06-19 09:43:07 2014-10-16 14:29:04 2022-05-13 03:07:44 2021-05-01 03:33:49 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 11813660 URN:SI:UM:DK:HH96BC04 VS_Rajh_Smiljana_2014.pdf VS_Rajh_Smiljana_2014.pdf 1 D663F649F63A483955F12965CFB0EEC4 03b183ab1a8deb203fac5697aecbe16f829146c7b60f4d4bfafd2de76d68421c ed811486-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=64393 Ekonomsko-poslovna fakulteta 0 0 0