20.500.12556/DKUM-45378 Izdelek Bref-NEO na kitajskem trgu leta 2050 The product Bref-NEO on the chinese market in year 2050 Dandanes je vse večji problem, kako prodati svoj izdelek. Kaj šele ta zahteva predstavlja v velikih korporacijah, kot je Henkel. Ta velika podjetja ne gledajo samo 5 let v prihodnost, ampak načrtujejo razvoj in prodajo izdelkov za 30 ali 40 let vnaprej. Mene predvsem zanima, kako bi se obnašal izdelek Bref-NEO na kitajskem trgu v letu 2050. Pri razvoju tega izdelka sem z inovativno idejo tudi sam aktivno sodeloval in se udeležil tekmovanja Henkel Innovation Challenge 6 ter na tekmovanju v Shanghaiju na Kitajskem zastopal Slovenijo. Nowadays, it is a growing problem, how to sell your product. Can you even imagine what this requirements represents in large corporations such as Henkel. Those large companies not only look 5 years into the future, but planning to develop and sell products for 30 or 40 years in advance. I was particularly interested in how would the product Bref-NEO behave on the Chinese market in 2050. When developing this product, I was personaly involved in the innovative idea and participated in the contest, Henkel Innovation Challenge 6 that was held in Shanghai, China where I represented Slovenia. inovacija razvoj novega izdelek finančni preračun prihodkov in odhodkov kitajski trg tržna raziskava strategija trajnostnega razvoja innovation new product development financial calculations of revenue and expenditure the Chinese market market research sustainable development strategy true true false [D. Kuster] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2014-08-25 05:28:48 2014-12-11 12:41:10 2022-05-15 03:07:15 2021-05-03 03:09:56 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.511.2+339.13.021(043.2) 18473494 URN:SI:UM:DK:ZKIN77VD UNI_Kuster_Drago_2014.pdf UNI_Kuster_Drago_2014.pdf 1 C922BF2CE55528EDDE91FBC1DF3278C0 15233b4e44e26721d0dfdb2da0f3d25660b988ef7729686c0aa8096a75992d18 475101e7-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=67618 Fakulteta za strojništvo 0 0 0