20.500.12556/DKUM-45381 OGLAŠEVANJE V AVTOINDUSTRIJI ADVERTISING IN AUTOMOTIVE INDUSTRY V diplomskem delu se osredinjamo na oglaševanje in komunikacijo z javnostjo v avtoindustriji skozi različne vire. Naše vodilo je bilo vprašanje, kako efektivno in kreativno predstaviti nove proizvode in jih z modernim pristopom ter idejami uspešno lansirati v širšo javnost. Pri tem smo primerjali tehnike in pristope, kako se je z leti ta postopek spreminjal in kje so razlike ter kje je prostor za izboljšave. Za analizo dobre prakse smo izbrali BMW Group. Za to podjetje smo zbrali in analizirali različne pristope oglaševanja ter na podlagi tega izdelali reklamen video za izbrano vozilo. This thesis focuses on advertising and public relations in the auto industry through various sources and how to effectively and creatively present new products and float them into the general public with a modern approach and ideas. I have compared techniques and approaches which changed the process over the years, searched for differences and improvements. For the analysis of good practice I have chosen the BWM Group where I have collected and analysed various approaches of advertising and on the basis of these created an advertisement for the chosen vehicle. Oglaševanje avtoindustrija produkcija tehnike Advertising car industry production techniques true true false [B. Tomažin] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2014-08-25 10:08:52 2015-11-06 13:11:30 2022-05-15 03:07:16 2021-05-03 03:10:20 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1:629.331(043.2) 19170838 URN:SI:UM:DK:VI5ZPBH1 UNI_Tomazin_Blaz_2014.pdf UNI_Tomazin_Blaz_2014.pdf 1 15BD302F428B7830B06A43915BA6323B 0dfcb0af50feafb58844704349e9f6a7e1a029b3e46ece57c0eb9bec614c17f4 122deb62-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=65687 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0