20.500.12556/DKUM-45430 VPLIV PROMOCIJE NA PRODAJO TELEFONSKIH APARATOV V TELEKOMOVEM CENTRU KRANJ PROMOTION IMPACT OF MOBILE PHONE SALES IN COMPANY TELEKOM SLOVENIJE KRANJ V diplomskem delu obravnavamo podjetje Telekom Slovenije d.d., ki je vodilni ponudnik telekomunikacijskih storitev na slovenskem trgu. Podjetje ponuja fiksne in mobilne komunikacije, multimedijske vsebine in računalništvo v oblaku. Skozi nalogo smo poskušali ugotoviti, če oz. v kolikšni meri promocije vplivajo na nakupno odločitev potrošnikov. Diplomsko delo je sestavljeno iz teoretičnega in praktičnega dela. V teoretičnem delu diplomske naloge smo predstavili teorijo marketinga in prodaje. S pomočjo literature smo opredelili trženje, na kratko predstavili in napisali zakaj je pomembno segmentiranje, pozicioniranje in izbira ciljnih trgov. Opisali smo marketinški splet, napisali kaj je prodaja, kakšne vrste poznamo in njihove prednosti. V praktičnem delu diplomskega dela smo izvedli analizo anketnega vprašalnika. Rezultate pridobljene s pomočjo vprašalnika smo s pomočjo grafov interpretirali. Odgovorili smo na zastavljena vprašanja in potrdili oz. ovrgli zastavljene hipoteze. Rezultati naše raziskave so pokazali, da se ženske bistveno raje kot moški odločajo za nakup s pomočjo prodajnega svetovalca, da je veliko kupcev pripravljenih odšteti več denarja za boljšo kakovost mobilnega aparata in da je darilo lahko odločilno za nakup. In this diploma thesis we are presenting leading Slovenian telecommunication company on the market, Telekom Slovenije d.d.. The company offers fixed and mobile communications, multimedia and cloud computing. Through the thesis we are trying to find out the extent to which the product promotions is affecting the final purchase decision of consumers. Diploma thesis is composed of theoretical and practical part. The theory of sales and marketing is presented in theoretical part. With literature help we define marketing, and briefly present why segmenting, positioning and marketing goals are important. We described the marketing mix, what sales is, what kind of sales we know and their advantages. Survey questionnaire analysis was made in practical part of diploma thesis. The results obtained through questionnaire were interpreted with help of charts. Asked questions were answered and we were able to confirm or reject hypotheses. The results of our survey shows, that female population rather than male population are prone to purchase with help of sales consultant, and most of the customers are willing to spend more money on quality mobile, and that gift may be decisive for the purchase. trženje prodaja promocija idealen kupec marketing sales promotions ideal customer true true false Slovenski jezik Angleški jezik Diplomsko delo 2014-08-26 09:16:29 2014-09-23 13:26:58 2022-05-15 03:07:28 2021-05-02 03:35:42 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7344403 URN:SI:UM:DK:1PDCXTOQ UNI_Sebeglia_Sandra_2014.pdf UNI_Sebeglia_Sandra_2014.pdf 1 D9AD3807DD395985C9D0931CC9E08149 ae533cef3808746ac94081a1b7f5e900526f205ca610afe10edc12f59c573bf3 13d2b379-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=65765 Fakulteta za organizacijske vede 0 0 0