20.500.12556/DKUM-45534 PRIKRITO OGLAŠEVANJE IN NOVINARSTVO V ZDRAVSTVENIH REVIJAH COVERT ADVERTISING AND JOURNALISM IN HEALTH MAGAZINES Prikrito oglaševanje zajema tista sporočila, ki so sicer oglaševalska, vendar so označena kot novinarski prispevek ali pa bralcu/gledalcu/poslušalcu niso razpoznavna kot oglasi. Prikrito oglaševanje je še posebej aktualno v zdravstvenem novinarstvu, ki zagotavlja novice o osebnem in javnem zdravju, saj je farmacevtska industrija pregovorno med »najmočnejšimi«. V prvem delu diplomske naloge sem definirala novinarstvo, prikrito oglaševanje in zdravstveno novinarstvo. V drugem delu sem analizirala novinarske prispevke in prikrito oglaševanje v dveh zelo branih slovenskih zdravstvenih revijah in ugotovila, da se primeri prikritega oglaševanja pojavljajo količinsko v obeh približno enako, so pa opazne razlike v »kakovosti prikrivanja«, sicer pa tudi v količini oglasov v obeh revijah. Covert advertising includes those messages, which are advertising, but are marked as journalistic article, or to the reader / viewer / listener not recognizable as advertisements. Covert advertising is especially important in health journalism, which provides news on personal and public health, because the pharmaceutical industry is proverbial among the "strongest". In the first part of the thesis I defined journalism, covert advertising and medical journalism. In the second part, I analyzed the journalistic articles and covert advertising in two very popular Slovenian health magazines and found that cases of covert advertising are appearing in both roughly the same , but there are noticeable differences in the "quality of concealment", but otherwise also amount of ads in both magazines. Novinarstvo oglaševanje prikrito oglaševanje zdravstveno novinarstvo Journalism Advertising covert advertising health journalism true true false [R. Knap] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2014-08-27 21:58:14 2015-11-06 10:57:38 2022-05-16 03:05:28 2021-05-03 03:16:40 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.19:070:61(043.2) 18493462 URN:SI:UM:DK:Q9NVLGFT UNI_Knap_Ronja_2014.pdf UNI_Knap_Ronja_2014.pdf 1 845DB4AC57EAA0FAE6F6C39F33B3E205 72f5710d0f329d689dc04c2e56cc800d57a413b1f17d2fc98450842348146395 1ccd22b7-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=66071 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0