20.500.12556/DKUM-45954 NARODNOSTNA RAZLIKOST KOT KONKURENČNA PREDNOST PODJETIJ NATIONAL DIVERSITY AS A COMPETITIVE ADVANTAGE Z globaliziranjem gospodarstva prihaja v podjetjih do vse večjega prepletanja ras, narodnosti in kultur, saj se migracije delovne sile in hkrati podjetij samih odvijajo hitro in pogosto. Tako je delovna sila v velikih podjetjih v vedno večji meri narodnostno pisana. Zaradi ekstremno hitrega tehnološkega razvoja, hitrega pretoka informacij in visoke prepustnosti mej, je iskanje konkurenčnih prednosti vedno težje. Eno od področij, ki lahko podjetju prinaša prednost pred drugimi, je morda prav v narodnostni raznolikosti lastnega kadra. Diplomska naloga je sestavljena iz teoretičnega in empiričnega dela. V teoretičnem delu se seznanimo s pojmi raznolikosti, narodnostne raznolikosti, konkurence in upravljanja raznolikosti. V empiričnem delu pa raziskujemo, kako narodnostna raznolikost vpliva na konkurenčnost podjetja. Podatki so bili zbrani z anketnim vprašalnikom, poslanim na osebne naslove kandidatov za anketo po vsem svetu. Z analizo zbranih podatkov smo ugotovili, da raznolikost zaposlenih prinaša dodano vrednost podjetju, če je kvalitetno upravljana. Podjetja z narodnostno raznolikim kadrom so zaradi nabora ljudi iz različnih okolij na trgu uspešnejša, saj narodnostna raznolikost pozitivno vpliva na atraktivnost podjetja pri iskalcih zaposlitve, na višjo inovativnost in kreativnost ter na klimo v podjetju. Along with the globalisation an increased amalgamation of races, nationalities and cultures is to be observed in the business companies too, because the migrations of the manpower and of the businesses as such as well take place rapidly and frequently. Due to this the manpower in big companies is becoming more and more ethnically diverse. As a result of extremely fast technological development, fast information flow and high permeability of the national borders the search for competitive advantages is becoming increasingly difficult. It is possible that exactly the national diversity of the company's manpower can be one of the factors bringing the company a competitive advantage against the other companies. The diploma thesis consists of its theoretical and empirical part. The theoretical part gives information about the terms such as diversity, national diversity, competition and diversity management. In the empirical part the researches were made, how the national diversity influences the competitiveness of a company. The data in this research were collected by the questionnaire method. The questionnaires were sent to the home addresses of the respondents worldwide. Based on the analysis of the so collected data we found that the diversity in workplace, being properly managed, brings an added value to the company. Because of their multiculturalism the companies with the employees of different national origins are more successful on the market. The national diversity makes the companies more attractive for the job seekers; it stimulates the innovative activities and the creativeness and has a positive impact on the business climate in the company. raznolikost narodnostna raznolikost konkurenčna prednost upravljanje raznolikosti kadri. diversity national diversity competitive advantage diversity management manpower. true true false Slovenski jezik Angleški jezik Diplomsko delo 2014-09-08 16:22:00 2014-09-23 12:15:01 2022-05-16 03:07:09 2021-05-04 03:14:24 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7343635 URN:SI:UM:DK:CSJ03DPX VS_Videtic_Nina_2014.pdf VS_Videtic_Nina_2014.pdf 1 C981814F2A20E7BC8E40BBC398811730 6a0df93a75a23e8f70361744e396f341a08d482a465b2f9df747408dcabfd435 2fd38dbe-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=66843 Fakulteta za organizacijske vede 0 0 0