20.500.12556/DKUM-45983 PRODUKCIJA OGLASOV ZA NOVE MEDIJE PRODUCTION OF COMMERCIALS FOR NEW MEDIA V diplomskem delu je obravnavana tematika produkcije oglasov, ki so namenjeni objavi v novih medijih. Namen diplomske naloge je predvsem raziskati kakšne vrste oglasnih videov se pojavlja v novih medijih, in na primerih videti, kaj naredi oglasni video na spletu uspešen. Pri pregledu področja v diplomskem delu je ugotovljeno, da je le to še dokaj nedefinirano, kljub temu pa obstajajo lastnosti, ki lahko naredijo video uspešen (zanimiva vsebina, različnost, kontroverznost …). Ustvarjalci radi v produkte mešajo lastnosti različnih vrst oglasnih videov. Kljub temu, da se v svetu dogaja premik od televizijskega k internetnemu video oglaševanju, slovenski oglaševalci zaostajajo in imajo na tem področju še veliko za nadoknaditi. The topic of the thesis is production of commercial that are intended for publication in new media. The aim of the thesis is primarily to investigate what kind of videos are appearing in new media, and to examine specific cases and see what makes online video commercial a success. In examining the field of the thesis we discover that is still rather undefined, although there are features that can make video a success (interesting content, diversity, controversy ...). The creators of the products like to mix in the characteristics of various types of commercial videos. Nevertheless, the shift from television to internet video advertising is happening in world, Slovenian advertisers fall behind and have a lot of catching up to do in this area. video produkcija novi mediji oglas YouTube video production new media commercial YouTube true true false [K. Bačko] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2014-09-09 10:54:45 2015-02-25 15:13:58 2022-05-16 03:07:17 2021-04-30 03:23:09 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.148:778.534.4(043.2) 18514966 URN:SI:UM:DK:BCDSDL2I UNI_Backo_Katja_2014.pdf UNI_Backo_Katja_2014.pdf 1 7D2449CF22FEE76BC1F6B75382948A16 e5aab343f3dd7be47dd7bd359a79b6324861e58d42c269f2f5f47d06e808ce68 31510367-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=66907 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0