20.500.12556/DKUM-46076 ZAZNANO TVEGANJE PRI ODLOČANJU O NAKUPU IZDELKA PERCEIVED RISK IN DECIDING ON THE PURCHASE OF THE PRODUCT Določeno stopnjo tveganja doživi prav vsak posameznik, ko se določa o nakupu izdelkov ali storitev. Ali je ta stopnja nizka ali visoka, pa je odvisno od vrste dejavnikov, ki vplivajo na naše nakupne odločitve. Dejavniki, ki vplivajo na vedenje odjemalcev so psihološkega in socialnega izvora. Torej na posameznike kot odjemalce na eni strani vpliva vrsta dejavnikov kot so zaznavanje, učenje in spomin, motivacija, stališča, osebnost, odnos do stvari in storitev ter na drugi strani okolje in kultura, skupine in družbeni mediji, gospodinjstva in organizacije. When determining the purchase of products or services, a certain level of risk experiences each and every individual. Whether this rate is low or high, depends on a number of factors that influence our purchasing decisions. Factors affecting customer behavior are psychological and social origin. Individuals as consumers are on the one hand influenced by a variety of factors such as perception, learning and memory, motivation, attitude, personality, attitude to things and services and, on the other hand by the environment and culture, groups and social media, households and organizations. Zaznano tveganje vedenje odjemalcev nakupno odločanje nakupni proces zaznavanje odjemalec. Perceived risk customer behavior purchasing decisions buying process perception client. true true false [M. Gjerkeš] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2014-09-11 13:54:42 2014-12-05 16:16:27 2022-05-17 03:10:13 2021-05-02 03:25:17 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.7 11889436 URN:SI:UM:DK:RUNPVORO UNI_Gjerkes_Maja_2014.pdf UNI_Gjerkes_Maja_2014.pdf 1 334E6231A0E67755F282FF97807EA419 24d29bc6bd175502d7bed4bca6fe3b403940297694ea94dde099474221ed415d 5675cb20-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=68098 Ekonomsko-poslovna fakulteta 0 0 0