20.500.12556/DKUM-46145 PRIPRAVA IN PREDLOG KOMUNIKACIJSKE STRATEGIJE ZA SPLETNI RADIO YOUREUPRADIO PREPARING AND DRAFTING COMMUNICATION STRATEGY FOR WEB RADIO YOUREUPRADIO Temeljni namen diplomske naloge je priprava komunikacijske strategije za spletni radio Youreupradio. Za boljše razumevanje delovanja Youreup radia, smo predstavili teoretični okvir alternativnih in skupnostnih medijev, ter vanj Youreup radio ustrezno umestili. V nadaljevanju naloge smo raziskali teorijo strateškega komuniciranja in priprave komunikacijske strategije. V praktičnem delu smo Youreup radio analizirali ter zanj pripravili komunikacijsko strategijo. The main purpose of this study is to find the right communinication strategy for the web radio Youreupradio. In order to better understand the activities of Yourupradio, the theoretical fundaments of alternative and community media are represented and parallels to the Youreupradio are drawn in the following research. Furthermore the theory behind the strategic communication and preparations of communication strategies are investigated. In the practical section we have analysed and presented the most appropriate communication strategy for Yourupradio. alternativni radio spletni radio skupnostni radio komunikacijska strategija komuniciranje strategija alternative media web radio community radio communications strategy communication strategy true true false [J. Šuster] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2014-09-14 20:11:31 2015-02-25 13:37:41 2022-05-17 03:10:32 2021-05-04 03:19:40 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.7:727.621.396.7-022.56(043.2) 18517014 URN:SI:UM:DK:XZB80JQI UNI_Suster_Jakob_2014.pdf UNI_Suster_Jakob_2014.pdf 1 13910FC003241443A514175AA72E4FB7 3c64b9832b655b0c3278d30c6e79c31030eeb7434148b22f98ef8dd429d79afa 3d01359b-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=67284 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0