20.500.12556/DKUM-46223 POKLICNA ETIKA: PROBLEMATIKA TAKTIK TELEVIZIJSKEGA OGLAŠEVANJA PROBIOTIČNIH JOGURTOV PROFESSIONAL ETHICS: THE ISSUE OF TELEVISION ADVERTISING TACTICS OF PROBIOTIC YOGHURTS V diplomskem delu smo raziskali področje televizijskega oglaševanja probiotičnih jogurtov, katere taktike oglaševanja oglaševalci uporabljajo in kakšna je problematika uporabe le-teh. Problematičnost taktik oglaševanja smo ocenjevali na podlagi evropski direktiv 2006/114/EC in 2005/29/EC ter na podlagi kršitev členov Slovenskega oglaševalskega kodeksa. Kršitve kateregakoli izmed členov direktiv in kodeksa smo opredelili kot problematične in neetične. Uporabili smo dve metodi, in sicer metodo anketiranja in metodo analize oglasov, s čimer smo pridobili podatke s strani oglaševalcev in potrošnikov. Na podlagi raziskave z anketo smo prišli do pomembnih rezultatov, ki pravijo, da anketiranci uresničujejo zdrav način življenja s prehrano in športno aktivnostjo, pri čemer upoštevajo tudi potrebo po uživanju probiotičnih jogurtov. Na podlagi analize oglasov smo prišli do ugotovitve, da z nekaterimi oglasi tudi kršijo člene direktiv in SOK-a. In our diploma work we investigated the area of television advertising of probiotic yogurts, which advertising tactics advertisers use and what is the problem of using them. The problems of advertising tactics were estimated based on the European Directive 2006/114 / EC and 2005/29 / EC and on the basis of articles of the Slovenian Advertising Code. Violation of any of the articles of the directives and the code we identified as problematic and unethical. We used two methods, the survey method and the method of analysis, with which we have gathered acquiring data from advertisers and consumers. Based on the research survey we achieved significant results, that the respondents try to maintain a healthy lifestyle through a diet and sport activity, and they consider the consume of probiotic yogurts as a part of it. Based on the analysis of ads we have come to the conclusion that some ads violate articles of the directives and the code. probiotični jogurt potrošniki oglaševalci probiotic yoghurts consumers advertisers true true false [V. Štingl] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2014-09-17 12:06:14 2015-02-25 13:34:20 2022-05-17 03:10:54 2021-05-04 03:33:17 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.636(043.2) 18490902 URN:SI:UM:DK:AJBXRASF UNI_Stingl_Vikica_2014.pdf UNI_Stingl_Vikica_2014.pdf 1 89E4B5253E1A259378FF46D31CAEF499 4a5efa8fa48452266d06353e29b760cef56bd23f73158cd46a6377ae062e4e1e 41f04824-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=67449 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0