20.500.12556/DKUM-46913 IZGRADNJA KOMUNIKACIJE BLAGOVNE ZNAMKE NA PRIMERU PODJETJE TERME OLIMIA D.D. BUILDING BRAND COMMUNICATION. A CASE OF TERME OLIMIA D.D. Z magistrskim delom želimo prikazati, kako se zgradi komunikacija ob spremembi blagovna znamke. Glavni temi magistrskega dela sta torej blagovna znamka, kaj je in kako se izoblikuje, ter komunikacija, njena splošna teorija in komunikacija blagovne znamke. V empiričnem delu je študija primera, pri kateri smo uporabili metodo intervjuja in primerjave, pri kateri smo primerjali spletno komunikacijo Term Olimia s konkurenčnim podjetjem. With this Master's degree we would like to show how to develop communication when the trade mark has changed. The main topics of this master's degree are trade mark, what it is, how it is developed and also communication, its basic theory and the communication of a trade mark. The empirical part presents the study of the case in which the method of an interview and the method of comparison were used. With the latest the Terme Olimia web communication was compared to the communication of a competitive company. blagovna znamka komunikacija Terme Olimia d.d. trade mark communication Terme Olimia d.d. true true false [K. Butkovič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2014-11-26 00:26:31 2015-02-26 10:38:54 2022-05-19 03:06:39 2021-05-01 03:12:17 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.137.2:659.3(043.2) 18492182 URN:SI:UM:DK:8JLMB9S1 MAG_Butkovic_Kaja_2014.pdf MAG_Butkovic_Kaja_2014.pdf 1 BB90B25AD761B8622A16E6C74FE8F2B9 01ecb65b6915405c9962db5569c464bb07625bf987b25800985ea62b8cd18779 76129811-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=69179 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0