20.500.12556/DKUM-47055 NAKUPNO VEDENJE KUPCEV AVTOMOBILOV V SLOVENIJI BUYING BEHAVIOUR OF CAR BUYERS IN SLOVENIA V diplomskem delu smo preučevali nakupno vedenje kupcev avtomobilov v Sloveniji. V teoretičnem delu smo obravnavali podatke o številu prodanih avtomobilov v Sloveniji, povprečni starosti Slovenskih avtomobilov, stopnji motorizacije in najbolj prodajanih avtomobilih na slovenskem trgu. Opredelili smo pojme potrošnika in navedli dejavnike nakupnega vedenja. V praktičnem delu smo na vzorcu izvedli anketni vprašalnik. Podatke smo statistično obdelali, in na podlagi analiz, odgovorili na raziskovalna vprašanja in zavrgli ali potrdili hipoteze. Končni del diplomskega dela je sestavljen iz ugotovitev in novih predlogov, kjer smo ugotovili, da je avtomobilski trg v Sloveniji dobro oskrbljen z avtomobilsko ponudbo, ki lahko zadovolji kupce tudi v težkih gospodarskih razmerah. Na podlagi ugotovitev smo izdelali predlog novega marketinšlega načrta. In this final thesis we researched the buying behaviour of car buyers in Slovenia. In the theoretical part we processed the data about the number of cars sold in Slovenia, the average age of cars, the degree of motorization and top selling cars on the Slovenian market. We explained the term consumer and stated the factors that affect buyer behaviour. In the practical part, we conducted a survey on a sample. The survey data was statistically processed and based on the obtained results we answered the research questions and confirmed or discarded the hypotheses. The final part of this thesis consists of new findings and proposals. We found out that the car offer on the Slovenian market can satisfy the customer’s demands even in difficult economic conditions that have affected the global economy. Based on these findings we presented a new proposal of a marketing plan. nakupno vedenje potrošnik zadovoljstvo avtomobil anketni vprašalnik. Buying behaviour consumer satisfaction car survey. true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2014-12-14 13:20:07 2015-01-27 09:43:40 2022-05-19 03:07:26 2023-12-25 03:19:27 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7395603 URN:SI:UM:DK:SWUKDO9Z UN_Filipovic_Dario_2014.pdf UN_Filipovic_Dario_2014.pdf 1 97E7BEC2ED998F99A81BAE3880268B98 6df36ca97ebd37c155a8f18a1c1b3a504e48479e80e14409aa673b00e94d43aa 7b210a1e-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=69374 Fakulteta za organizacijske vede 0 0 0