20.500.12556/DKUM-47061 IZBOLJŠANJE UPORABNIŠKE IZKUŠNJE V TRGOVINAH Enhancing User Experience in Retail Shops Glavni cilj magistrske naloge je raziskati področje uporabniške izkušnje na splošno in še posebej v maloprodajni industriji. Magistrsko delo temeljito raziskuje nove tehnologije in študije primerov njihove uporabe. Glede na široko področje raziskovanja, smo se osredotočili na sodobne brezžične tehnologije, kot je Bluetooth LE. V okviru raziskave, smo preučiti tudi mentalne modele kupcev, ki lahko pomembno vplivajo na uporabo novih tehnologij. Naša osnovna hipoteza je, da bo uporaba novih tehnologij izboljšajo uporabniško izkušnjo v trgovinah in da bodo uporabniki lahko učinkoviteje porabili svoj čas v trgovini. • H1: Vedenje uporabnikov v javnih prostorih (trgovinah) je odvisno od podatkov v fizičnih in elektronski okoljih, ki ga obkrožajo. Elektronska okolja postavljajo kontekst za interakcijo med ljudmi in računalniškimi storitvami. • H2: Atmosfera v trgovinah vpliva na način dojemanja izdelkov. Svetla in zanimivejša trgovina daje uporabniku občutek, da gre za trgovino s kakovostnimi izdelki. Interaktivni elementi, kot so prikazovalniki, mobilne aplikacije z nadgrajeno resničnostjo, ipd. spodbujajo raziskovanje in naredijo izdelke bolj atraktivne. The research centers around User Experience in public spaces. This thesis takes into account the increasing recognition of Internet of Things which is rapidly coming into our lifes. This technology is „The Next Big Thing“ and it took already place in the global market. It is widely known that big companies have already acquired various tech companies which are specialized in this field. From home automation to wearable technologies everything is included. Since every system mentioned in this thesis uses Bluetooth LE as the underlying technology, it is also introduced and a brief overview is provide. The fact that technology came fast into our lives, it’s obvious that its presence changed us and the way we behave. Social interaction is a sustained presence in all societies throughout history, however, the methods of interaction have radically evolved in recent years. In this thesis, the main focus is how people are behaving when using those technologies and how do they affect on their experience. User Experience public spaces iBeacon bluetooth internet of things User Experience public spaces iBeacon bluetooth internet of things true true false G. Ramljak Slovenski jezik Angleški jezik Magistrsko delo/naloga 2014-12-15 10:51:33 2015-10-30 11:50:41 2022-05-19 03:07:28 2023-12-24 03:22:02 2014 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.738.5(043.2) 19170582 URN:SI:UM:DK:RWC3IGUK MAG_Ramljak_Goran_2014.pdf MAG_Ramljak_Goran_2014.pdf 1 660E46E34F976C5CB3945201D998C71D 04d4b3c0e4c69727aaead83469d81f59673c1488ae9b9730dc953f59dfd7cc4a 7b12b59d-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=69373 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0