20.500.12556/DKUM-47219 POVEZAVA MED NARCISIZMOM KOT OSEBNOSTNO POTEZO IN POTROŠNIŠKIM VEDENJEM THE CONNECTION BETWEEN NARCISSISM AS A PERSONALITY TRAIT AND CONSUMERISTIC BEHAVIOUR Narcisizem večina virov definira kot previsok interes za lasten videz in sposobnosti, potrošniško vedenje pa kot posvečanje pretirane pozornosti materialnim dobrinam. Govora je torej o dveh ekstremih vedenja. Namen te strokovne magistrske naloge je bil s teoretičnega vidika raziskati, kaj je narcisizem kot osebnostna poteza, kaj je narcisistična osebnostna motnja oz. narcisistična osebnostna struktura, na kak način se eno in drugo kaže, kaj pomeni pojem (sodobno) potrošniško vedenje in empirično preveriti ali med narcisizmom kot osebnostno potezo in potrošniškim vedenjem obstaja povezava, ter na kak način se potrošniško vedenje kaže pri osebah z narcisistično osebnostno motnjo oz. strukturo. Izvedena je bila empirična raziskava s testom NPI (Narcissistic Personality Inventory) in Anketo o potrošniških navadah na vzorcu večjem od 300 oseb. Prav tako pa je bil izveden polstandardiziran intervju z osebo, ki ima nagnjenje k narcisistični osebnostni strukturi. Rezultati so pokazali, da med narcisizmom kot osebnostno potezo in potrošniškim vedenjem obstaja srednje močna korelacija (.30). Pokazala se je tudi kavzalnost preko enosmerne regresije. Intervju ni pokazal nagnjenosti k bolj potrošniškemu vedenju, vendar pa je bil tudi vzorec izredno majhen in ne-reprezentativen. Naloga je uporabna kot bogat vir informacij o narcisizmu in potrošniškem vedenju ter kot empiričen argument v prid hipoteze, da med tema dvema pojmoma obstaja povezava. Most sources define narcissism as too much interest in and admiration for your own physical appearance and abilities, while consumerist behavior is usually defined as devoting too much attention to material things. Therefore we are talking about two extreme types of behavior. Based on the theoretical research, the purpose of this Master’s thesis was to define narcissism as a personality trait, narcissistic personality disorder/narcissistic personality structure, the manifestation of both and the term (modern) consumerist behavior, as well as to empirically research whether there is a connection between narcissism as a personality trait and consumerist behavior, and furthermore, how does consumerist behavior manifest in people with a narcissistic personality structure and/or disorder. An empirical research was carried out with the NPI (Narcissistic Personality Inventory) test and a survey about consumption habits on a sample of more than 300 people. The author also performed an interview with a person with a tendency towards a narcissistic personality structure. The results showed that there is a medium strong correlation (.30) between narcissism as a personality trait and consumerist behavior. Causality was also proven through one-way linear regression. The interview did not show any specific tendency towards a more consumerist behavior, but the sample was extremely small and unrepresentative. The Master’s thesis provides useful information about narcissism and consumerist behavior, as well as an empirical argument for the hypothesis that there is a connection between these two concepts. narcisizem potrošniško vedenje sodobno potrošništvo narcisistična osebnost postmodernizem narcissism consumerist behavior modern-day consumerism narcissistic personality post-modernism true true false [I. Dreo] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2015-01-18 23:27:42 2015-03-05 09:54:35 2022-05-20 03:07:09 2021-05-06 03:17:44 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 159.923:366.1(043.2) 21214728 URN:SI:UM:DK:RBZWTSY0 MAG_Dreo_Ines_2015.pdf MAG_Dreo_Ines_2015.pdf 1 2B8AA7C14999E95AA794B5C765958ED5 d0b31f57fb59a40d2ca22e666c5d3015f01cab40e4a312e5aca64a1246ef4a4c 84c8ef52-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=69779 Filozofska fakulteta 0 0 0