20.500.12556/DKUM-47353 MEDIJSKA TEHNOLOGIJA KOT KOMUNIKACIJSKO ORODJE V PROMOCIJI ŠPORTA - PRIMER AKADEMSKI SABLJAŠKI KLUB MARIBOR MEDIA TECHNOLOGY AS A COMMUNICATION TOOL IN THE PROMOTION OF SPORT - SUCH AS THE ACADEMIC FENCING CLUB MARIBOR Ko pomislimo na šport, ga ne moremo več enačiti samo z obliko rekreacije, temveč ga danes povezujemo s celotno industrijo ter marketinškimi komponentami za razvoj le-te. Seveda društva in klubi ta del večkrat zanemarijo prav zaradi lastne finančne zmožnosti, a se vedno bolj zavedajo, da so ti instrumenti esencialnega pomena za njihov obstoj. V magistrskem delu smo za ta namen predstavili in raziskali marketing na področju športa, ter katera promocijska orodja in medijske tehnologije je potrebno uporabiti, da bi dosegli ključne javnosti. Teoretičnemu delu sledi empirični del, ki je osredotočen na novonastali Akademski sabljaški klub Maribor. Vsebuje poglobljeno analizo stanja športnega kluba, na podlagi katere smo sestavili promocijski načrt, ki vsebuje ustrezne marketinške instrumente in predlagane tehnologije za namen večje prepoznavnosti in promocije Akademskega sabljaškega kluba Maribor. Na koncu smo posneli tudi kratek promocijski video, ki klubu služi kot predstavitveni oglas za dosego širše javnosti. Today, when we think of sport it can no longer be equated only with a form of recreation, instead it is associated with an entire industry and marketing components for the development of it. Of course, sport societies and clubs often neglect that part because of their own financial capabilities, but are increasingly aware that these instruments have essential meaning for their existence. For that purpose this thesis contains the history and development of marketing in the field of sport and also what promotional tools and media technology should be used to achieve the key public. In addition to the theoretical part, our work, contains also the empirical part, which focuses on the newly created Academic Fencing Club Maribor. We studied and analized the situation of the sports club, based on which we have set up a promotional plan that includes appropriate marketing tools and technologies proposed for the purpose of increasing the visibility and promotion of the Academic Fencing Club Maribor. Finally, we also recorded a short promotional video that serves the club as presentation to reach the general public. marketing v športu sabljaški klub promocijska orodja medijske tehnologije marketing in sports fencing club promotional tools media technology true true false M. Žilič Slovenski jezik Angleški jezik Magistrsko delo/naloga 2015-02-09 13:31:36 2015-05-27 12:42:25 2022-05-20 03:08:17 2021-05-06 03:29:34 2015 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 796.86:316.776(043.2) 19024918 URN:SI:UM:DK:FGRCSBCX MAG_Zilic_Melisa_2015.pdf MAG_Zilic_Melisa_2015.pdf 1 3C23D2C5E6C2CFD068624261E85071BB e685b70c7c77b48beb8c9619776123c69fe9d4df14b3ffbbae3d45605a7158da 8d43c279-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=70131 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0