20.500.12556/DKUM-47610-f8bb32f9-8b71-fcd2-96e8-affdcc1017e8 DRUŽBENA OMREŽJA KOT ORODJE SPLETNEGA MARKETINGA SOCIAL NETWORKS AS A TOOL FOR ONLINE MARKETING V diplomskem delu smo predstavili, kaj je marketing in kakšne so njegove oblike. Bolj podrobno smo prikazali spletni marketing. Opisali smo razvoj spleta s primerjavo web1 in web2 kot začetek razvoja družbenih omrežij. To je bil temelj za raziskavo, kjer so nas zanimala družbena omrežja kot orodje spletnega marketinga. V raziskovalnem delu smo ugotovili, katera so najpogosteje obiskana družbena omrežja in razlike med spoloma pri uporabi družbenih omrežij. Ugotovili smo, kako uporabniki dojemajo družbena omrežja v primerjavi z drugimi načini oglaševanja. In our diploma thesis, we presented what is marketing and its forms. More specifically we presented online marketing. We described the development of internet by comparing web1 and web2 as the beginning of social networks. This was the basis for the study, where we were interested in social networks as a tool for online marketing. The point of our research was to determine which are the most visited social networks and what were the gender differences between the usage of social networks. We were interested in how users perceive social networs as a method of advertising with other methods of advertising. družbena omrežja spletni marketing uporabniki podjetja kupci social networks online marketing users company buyers true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2015-03-16 20:54:53 2015-04-14 13:31:49 2022-05-22 03:07:25 2021-05-07 03:21:14 2015 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7425299 URN:SI:UM:DK:QKO5DPSZ UN_Milojcic_Monika_2015.pdf UN_Milojcic_Monika_2015.pdf 1 8C86089AD40EA9CAD9EF5613D5696199 d4df526a6ed5b47b9293cde121f5eb9ef04e6defd121afe0032b2dc452f5f7ac e5aa0b98-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=70733 Fakulteta za organizacijske vede 0 0 0