20.500.12556/DKUM-47682-c451f826-e799-9e01-2c4c-ebb3e13733bf ZAZNAVA IN VPLIV BARV NA PRIMERU TISKANIH OGLASOV PERCEPTION AND EFFECT OF COLOURS IN PRINTED ADVERTISEMENT V diplomski nalogi smo s pomočjo literature opisali simboliko osnovnih barv, vpliv, ki ga imajo na ljudi, ter njihov pomen v oglasnih sporočilih. Omejili smo se na tiskane oglase (plakate, časopise, revije, neposredno pošto in embalažo) in opisali njihove prednosti in slabosti. Z anketnim vprašalnikom smo ugotavljali, na katere barve smo najbolj pozorni in katerim lastnostim se posamezne barve bolj približajo. Osredotočili smo se na sedem barv; zeleno, rumeno, oranžno, rdečo, vijolično, modro in črno barvo. We have described the symbolism of basic colours, their impact on people's perception and their role in advertisement. We limited thesis by printed ads – posters, newspapers, magazines, direct mail and packaging. Further on, we described their advantages and disadvantages. Survey was used to determine which colour alerts us the most and to which properties each colour gets the closest. We focused on the following seven colours: green, yellow, orange, red, purple, blue and black. barve tiskani oglasi zaznava colours printed ads perception true true false K. Spes Slovenski jezik Angleški jezik Diplomsko delo/naloga 2015-03-26 09:09:20 2015-10-30 09:14:20 2022-05-22 03:07:49 2021-05-07 03:26:56 2015 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.132.22(043.2) 19135510 URN:SI:UM:DK:AZGZVQAC UN_Spes_Katja_2015.pdf UN_Spes_Katja_2015.pdf 1 B316133CE96738E8DE3F158557F154B7 df259f76c745198dcf6ef87e5fdc16307297380f17fa8dac84f244bd4c1bd948 e1951847-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=70924 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0