20.500.12556/DKUM-47794 RAČUNOVODSKO SPREMLJANJE DOBIČKONOSNOSTI KUPCEV CUSTOMER PROFITABILITY ACCOUNTING V nalogi smo predstavili analizo dobičkonosnosti kupcev in jo podkrepili s primeri spremljanja dobičkonosnosti kupcev izbranih podjetij v različnih panogah. V teoretičnem delu naloge smo predstavili namen spremljanja dobičkonosnosti kupcev. V empiričnem delu naloge pa smo nanizali primere spremljanj dobičkonosnosti različnih podjetij iz različnih panog, in sicer iz hotelirstva, bank, prodaje električne energije, proizvodnje in distribucije pijač ter proizvodnje transformatorjev. In this diploma paper customer profitability analysis was presented, substantiated with different examples of companies from different branches that monitor customer profitability. In theoretical part the purpose of customer profitability monitoring was introduced. In the empirical part the examples of customer profitability monitoring were described from different branches: hotel industry, bank industry, electric power supply, production and distribution of beverages and production of transformers. Analiza dobičkonosnosti kupcev ABC aktivnosti Upravljanje odnosov s strankami TDABC. Customer profitability analysis ABC acitivities Customer relationship marketing TDABC. true true false [A. Lipičar] Slovenski jezik Angleški jezik Diplomsko delo 2015-04-09 09:36:52 2015-06-30 11:23:04 2022-05-23 03:06:20 2021-05-07 03:36:59 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658 12011036 URN:SI:UM:DK:VDTVTPPN UN_Lipicar_Ana_2015.pdf UN_Lipicar_Ana_2015.pdf 1 1CD2E69399AD06039BACBA4D2EEA357F 8a82a2285b59b74536d0adae4d13c676fd90e171d63f64c22e33cb3b3fd7b746 f521d54d-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=71702 Ekonomsko-poslovna fakulteta 0 0 0