20.500.12556/DKUM-47837 MERJENJE IN MANAGEMENT KAKOVOSTI IN ZADOVOLJSTVA S TURISTIČNO DESTINACIJO: PRIMER DESTINACIJE MARIBOR Quality and Satisfaction Measurement and Management: The Case Tourist Destination Maribor Globalizacija, čas v katerem živimo, je zaznamovana z nenehnimi spremembami, ki se jim ne moremo izogniti in predstavljajo edino stalnico našega življenja. Konkurenčni boj med podjetji je z vsakim dnem večji, zato je zelo pomembno, da podjetja postanejo inovativna, znajo navdušiti odjemalce in so boljša od konkurentov. Področje, ki smo ga raziskovali v magistrskem delu se navezuje na management kakovosti in zadovoljstva s turistično destinacijo Maribor. V današnjem konkurenčnem okolju predstavlja kakovost storitev najpomembnejši cilj, ki pripomore k zadovoljitvi potreb odjemalcev. Za vsako podjetje oz. destinacijo pa je pomembno tudi, da potekata proizvodnja in marketing storitev ob najmanjših možnih stroških, ob katerih se zadovoljujejo potrebe odjemalcev, kar je glavni namen managementa kakovosti. Globalization, the modern times are marked with permanent changes, which we cannot avoid and which represent the only constant of our lives. The competition between companies is getting fiercer by the day, which is why it is of great importance for the companies to become more innovative, to know how to impress their clients and to be better than the competition. The field of research in this master paper is aiming at quality management and the satisfaction with the tourist destination Maribor. In today's competitive environment, service quality is the most important goal that contributes to the clients’ satisfaction. For each company or destination, it is also important that the production costs and service marketing are kept as low as possible while at the same time meeting the clients’ needs, which is the main purpose of quality management. turistična destinacija destinacijski managament zadovoljstvo odjemalcev managament kakovosti kakovost storitev tourist destination destination management customer satisfaction quality management and service quality true true false [T. Mihelič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2015-04-15 08:53:21 2015-08-06 15:35:06 2022-05-23 03:06:34 2021-05-07 03:39:50 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 12047132 URN:SI:UM:DK:68DENDOG MAG_Mihelic_Tanisa_2015.pdf MAG_Mihelic_Tanisa_2015.pdf 1 73F1E6524E21AE67CA4EDF65C7A5DC0E a60d089bdff1a45ee365e0a51bb0b4328992eaed6f67c4344f3ea3d74d5eb56a a145627d-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=71628 Ekonomsko-poslovna fakulteta 0 0 0