20.500.12556/DKUM-47960 INTERNACIONALIZACIJA SLOVENSKIH PODJETIJ NA KITAJSKEM TRGU INTERNATIONALIZATION OF SLOVENIAN FIRMS ON THE CHINESE MARKET Slovenski trg postaja zaradi močnih vplivov internacionalizacije vse bolj nasičen z velikimi globalnimi konkurenčnimi ponudniki blaga in storitev, ki lahko zaradi svoje velikosti, znanja in izkušenj ponujajo kvalitetnejše in cenovno ugodnejše produkte. Da jim lahko slovensko podjetje konkurira in obstane na trgu, mora tudi samo razširiti svojo dejavnost izven državnih meja. Običajno se slovenska podjetja širijo v evropski tržni prostor, tista z večjim znanjem in več izkušnjami pa vidijo možnosti za svojo rast in razvoj v državah, ki so trenutno pod vplivom svetovnega izvoznega globalizacijskega trenda, mednje pa sodi tudi Kitajska. To državo smo v diplomskem seminarju vzeli pod drobnogled ter analizirali tržni in prodajni potencial gospodinjskih aparatov, kot bi moralo storiti podjetje, ki bi želelo prodreti na kitajski trg. Spoznali smo, da je država zaradi ekonomskih in demografskih značilnosti vsekakor obetavna, vendar pa zaradi geografskih in kulturnih značilnosti težko dostopna. Due to internationalization of firms around the globe, the Slovenian market is becoming saturated with globally present suppliers of products and services which can, due to their large size, supply products and services of better quality at more affordable prices. If Slovenian firms wish to compete and stay present in the market, they too have to expand their operations outside the country. For Slovenian firms, it usually means moving their operations to other markets of the European Union, but those with more knowledge and experience, will also see their opportunities in markets currently under the influence of the global export trend. One of such countries is China, which in the following seminar, we have studied closely, as well as analyzed both its market and sale potentials of household appliances. We did so in the same manner as any firm wishing to enter the Chinese market should. As a result of its economical, as well as demographical properties, China is definately promising, but its geographical and cultural properties make it hardly accessible. internacionalizacija analiza kitajskega trga slovenska podjetja na Kitajskem internationalization China's market analysis Slovenian firms in China true true false [E. Habjanič] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2015-05-05 10:36:39 2015-10-29 12:32:28 2022-05-23 03:07:12 2021-05-08 03:23:24 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.9 12110620 URN:SI:UM:DK:FHVETBR2 UN_Habjanic_Elena_2015.pdf UN_Habjanic_Elena_2015.pdf 1 B034AB3D202347D26F0430239F97B5A8 fb906bc053ea941d97de5ecbf15736e409ac21eabf9f2266784dd97fb7d49e67 b9efb3b4-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=79627 Ekonomsko-poslovna fakulteta 0 0 0