20.500.12556/DKUM-48246 VPLIV ZAUPANJA NA ODLOČANJE O IZBIRI ZAVAROVALNEGA POSREDNIKA THE INFLUENCE OF CONFIDENCE ON DECISION MAKING ABOUT THE CHOICE OF AN INSURANCE BROKER V prvem delu diplomske naloge opisujemo proces odločanja skupaj z intuitivnim odločanjem, saj je ta najbolj pogost pri strateških odločitvah. Predstavimo, kaj je zaupanje in kako je pomembno med podjetji. V delu, kjer opisujemo pravno-formalni vidik zavarovalništva, se osredotočimo predvsem na delovanje zavarovalnih posrednikov. Pridobitev zaupanja s strani stranke je najbolj pomemben člen dela zavarovalnih posrednikov in močno vpliva na odločitev o izbiri le-teh. Delo zavarovalnih posrednikov je pri nas še vedno premalo poznano in se ga pogosto enači z delom zavarovalni zastopnikov, kar še zdaleč ni isto. Konkurenca je tako zelo velika, ker je vpliv zavarovalnic in hkrati zavarovalnih zastopnikov zelo močan, in tudi ker se odpira vedno več novih zavarovalno posredniških družb. V drugem, raziskovalnem delu diplomske naloge smo s pomočjo obširnega anketnega vprašalnika ugotovili, da managerji sprejemajo odločitve o izbiri zavarovalnega posrednika za zavarovanje poslovnih tveganj predvsem intuitivno. Odločitev o izbiri zavarovalnega posrednika predstavlja zahteven strateški odločitveni problem. Podjetja v Sloveniji še vedno v veliki meri ne poznajo delovanja in storitev zavarovalnih posrednikov in jih zelo pogosto zamenjujejo z zavarovalnimi zastopniki. Za vzpostavitev zaupanja v zavarovalnega posrednika je potreben dolgotrajen proces. Podjetja, ki ne sodelujejo z zavarovalnim posrednikom, nimajo zaupanja vanje. Dejavniki, ki najbolj vplivajo na izbiro določenega zavarovalnega posrednika so predvsem izkušnje in strokovnost zavarovalnega posrednika ter ponudba storitev. Podjetja se ne odločijo za sodelovanje z njimi, predvsem zaradi nepoznavanja zavarovalnih posrednikov. In the first part of the diploma thesis we describe the decision-making process together with making decisions by intuition, because it is the most common way with strategic decisions. We present what is trust and its importance in companies. In the part where legal-formal point of view of insurance business is presented we focused mainly on the work of insurance brokers. Gaining client's trust is the most important part of the insurance brokers' work and strongly influences on picking one of them. Their work is still not known enough in Slovenia and is often mistaken with the work of insurance agents, which is different. The competition is very big because of the influence of insurance companies and in the same time insurance agents and also because of big number of insurance broker companies. In the second, empirical part of the diploma thesis we made a survey and found out that managers make decisions on picking the insurance broker to insure business risks according to their intuition. Decision on picking the insurance broker represents a major strategic problem. Companies in Slovenia are still not familiar with the work and services of insurance brokers and therefore they often mistake them for insurance agents. It takes a lot of time to establish trust. Companies, which do not cooperate with insurance broker, also do not trust their work. Factors, which influence the choice of insurance broker the most are mainly experiences, expertise and their range of services. Companies do not decide to cooperate with the insurance brokers mainly because they are not familiar with them. proces odločanja intuitivno odločanje zaupanje zavarovalni posrednik decision-maiking process intuitive decision-making trust insurance broker true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2015-06-03 09:04:06 2015-06-23 10:16:34 2022-05-24 03:06:47 2021-05-08 03:36:45 2015 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7446291 URN:SI:UM:DK:LZPD2FHJ UN_Kutnar_Neza_2015.pdf UN_Kutnar_Neza_2015.pdf 1 C53C6941A8E8202ED16041718F1E906E 7f70c02fc3a48809c71153f9330f23d5045326535db2e6e8920d02786884b807 abd8da7a-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=72273 Fakulteta za organizacijske vede 0 0 0