20.500.12556/DKUM-48521 VIZUALNA IDENTITETA DRŽAV KOT ELEMENT OZNAČEVANJA VISUAL IDENTITY OF NATIONS AS A POINT OF NATION BRANDING Vizualna identiteta držav temelji na njihovih zastavah oziroma vsebuje elemente, ki jo sestavljajo. To tezo je postavil hrvaški oblikovalec Boris Ljubičić, zato v magistrskem delu predstavljamo njegovo biografijo in nekatera njegova temeljna dela. Prikazujemo tudi teoretična spoznanja s področja znamčenja držav in zgodovino zastave kot najpomembnejšega simbola države. V analiziranih primerih so opisani državni simboli Hrvaške, Slovenije ter Bosne in Hercegovine ter njihove vizualne identitete za turistično promocijo. Rezultati analize so pokazali, da dva od treh primerov odgovarjata tezi Borisa Ljubičića. The main idea of this thesis is that visual identities of nations is based on nation flags of those countries, or at least it contains some elements of the flag. Author of that thesis is Croatian designer Boris Ljubičić. Thesis contains his biography and display of his works. The work starts with overview of theoretical knowledge in the field of nation branding, and provides a brief history of flags, as the most important symbol of the state. The analyzed examples contains description of the state symbols of Croatia, Slovenia and Bosnia and Herzegovina, and their visual identities for the purposes of tourism promotion. Results of the analysis showed that two of the three analyzed examples correspond to the thesis of Boris Ljubičić. države vizualni identitet brand nations visual identity brand true true false S. Gajević Slovenski jezik Angleški jezik Magistrsko delo/naloga 2015-06-29 14:21:49 2015-10-14 12:40:22 2022-05-25 03:07:40 2021-05-08 03:45:31 2015 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 929.92(043.2) 19327510 URN:SI:UM:DK:RUH9NIDG MAG_Gajevic_Srdan_2015.pdf MAG_Gajevic_Srdan_2015.pdf 1 003D8751950928706553AA8215EDBC22 b1134a53548ede32bfb1825f32553607c0ec494b261918e8f89b62945b067ed2 b87a2b92-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=78824 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0