20.500.12556/DKUM-52426 Educational institution's image a case study Image izobraževalne ustanove študija primera This article presents our findings about the factors influencing educational institution's image. Based on the literature review we composed a web questionnaire which was send to all current students at University of Maribor's Faculty of Organizational Studies. Based on our research results we found out that eight factors influence educational institution's image which have various amounts of influence on the educational institutions image. The factor with the most influence is the quality of professors and of their lectures and the second most important factor is the learning content. These two factors come before all of the others in the matter of influencing the educational institutions image. Our basic recommendation is to build on these factors starting with the most important ones first. Članek predstavlja naše ugotovitve o dejavnikih, ki vplivajo na image izobraževalne ustanove. Na podlagi pregleda literature smo sestavili spletni vprašalnik, katerega smo poslali vsem študentom, ki trenutno študirajo na Fakulteti za organizacijske vede Univerze v Mariboru. Glede na rezultate naše raziskave smo ugotovili, da na image izobraževalne ustanove vpliva osem dejavnikov, ki pa imajo različne stopnje vpliva. Dejavnik z največ vpliva je kakovost profesorjev in njihovih predavanj, drugi najpomembnejši dejavnik pa so učne vsebine. Ta dva dejavnika sta glede vpliva na image izobraževalne ustanove pred vsemi ostalimi. Naše osnovno priporočilo je, da naj izobraževalna ustanova gradi na teh dejavnikih, začenši najprej z najpomembnejšimi. education image University of Maribor Faculty of Organizational Sciences Slovenia izobraževanje image Univerza v Mariboru Fakulteta za organizacijske vede Slovenija true true true Angleški jezik Slovenski jezik Znanstveno delo 2015-07-10 17:37:17 2015-07-10 17:37:17 2022-06-01 03:06:17 2021-05-10 03:18:43 2010 0 0 str. 58-65 št. 2 Letn. 43 2010 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1318-5454 37 610909 6636051 10.2478/v10051-010-0007-0 1318-5454 URN:SI:UM:DK:J7UMBYHB Organizacija_2010_Maric,_Pavlin,_Ferjan_Educational_Institution_s_Image_A_Case_Study.pdf Organizacija_2010_Maric,_Pavlin,_Ferjan_Educational_Institution_s_Image_A_Case_Study.pdf 1 3B6EFBDE9F24C941AE82C5A9835CA56B 37bf2749cd5ac409f48492add64f737cfba5d8f6af0d0be23628d3803c3b5ccf 87aba95b-7c0f-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=120625 http://www.degruyter.com/view/j/orga.2010.43.issue-2/v10051-010-0007-0/v10051-010-0007-0.xml 1 https://dk.um.si/Dokument.php?lang=slv&id=76986 Fakulteta za organizacijske vede Organizacija 0 0 0