20.500.12556/DKUM-53277 Tržna naravnanost podjetij v Sloveniji - realnost ali fikcija? Market orientation of Slovene enterprises - reality or fiction? Rezultati raziskave kažejo, da so pri poslovanju podjetij v Sloveniji prisotne različne miselne naravnanosti. Nedvomno prevladujejo zaprti tipi naravnanosti. Rezultati raziskave potrjujejo, da se podjetja pogosto obnašajo "zaprto" tudi v položajih, ko je okolje izrazito konkurenčno ter odprto za spremembe. Opozoriti kaže, da takšno okolje običajno izloča neprilagodljive oziroma manj sposobne udeležence. Skoraj polovica generalnih direktorjev proučevanih podjetij ni zadovoljna z doseženo stopnjo tržne naravnanosti svojih podjetij. Najpomembnejši oviri pri uveljavljanju tržne naravnanosti so "omejeni finančni viri" in "navade iz preteklosti". Zastavimo si lahko vprašanje, ali so v raziskavi ugotovljene poslovne naravnanosti primerne procesom prehajanja v tržno gospodarstvo. Prav zaradi tega bi bilo s ponavljanjem tovrstnih raziskav zanimivo ugotavljati trende miselnih naravnanosti v podjetjih v Sloveniji. According to the results of the representative ACE funded international research project "The effect of the privatisation and foreign direct investment on the marketing of enterprises in Central and Eastern Europe" (1995-1997), wich included all the companies in Slovenia with more than 20 employees, different managerial orientations exist in business activities of the companies in Slovenia. It is obvious that mental orientations, which are not market oriented, are prevailing. Research results also indicate that the companies often aren't market oriented, despite the fact that they operate in very competitive and change oriented environment. As the matter of fact such environment tends to eliminate rigid, less capable participants. Almost one half of chief executive officers of the companies included in research is dissatisfied with the degree of market orientation of their enterprises. As to the result of the research the most important obstacles in the implementation of market orientation are "restricted financial sources" and "past habits". The dilemma exists wether present business orientations of the companies interviewed serve as suitable basis for the transition processes of Slovenian economy. Therefore it would be usefull to continue with such research in order to build the data bases for the on going analysis of the business orientation of companies in Slovenia and its impact on their performance. trženje tržno gospodarstvo poslovanje podjetja trg tranzicija Slovenija rezultati raziskave marketing free market economy company activities market transition Slovenia research results true false false Marketing magazin Slovenski jezik Angleški jezik Delo ni kategorizirano 2015-07-10 19:53:52 2015-07-10 19:53:52 2022-06-02 03:09:52 2019-07-11 08:06:06 1998 0 0 str. 9-14 št. 2 Let. 2 marec 1998 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8.012.12(497.4) 65123840 3874332 1408-1652 URN:SI:UM:DK:T8HT9M2Z http://www.dlib.si/details/URN:NBN:SI:DOC-KE9TWFNU 1 https://dk.um.si/Dokument.php?lang=slv&id=77837 Ekonomsko-poslovna fakulteta 0 0 0