20.500.12556/DKUM-53766 STALIŠČA PREBIVALSTVA DO PRIREDITVE EUROBASKET 2013 RESIDENT POPULATION ATTITUDES TOWARDS THE EVENT EUROBASKET 2013 Stališča do posameznega objekta se razlikujejo od posameznika do posameznika, saj na njih vpliva veliko dejavnikov. Razumemo jih lahko kot neko zavedanje, občutek, ki ga ima vsak posameznik o določeni stvari. Lahko jih pridobi z lastnimi izkušnjami ali pa s posnemanjem. Stališča je težko oblikovati, še težje pa jih je spreminjati. V teoretičnem delu sem opisal stališča, modele stališč, merjenje, oblikovanje in spreminjanje le-teh. Opisal sem tudi anketni vprašalnik in marketing prireditev. V empiričnem delu sem s pomočjo anketnega vprašalnika izmeril stališča prebivalstva do prireditve Eurobasket 2013. S potekom dela in odzivom respondentov sem zadovoljen. Attitudes toward each object vary from individual to individual. They are affected by many different factors. Attitudes can be understood as awarness, a sense that each individual has about particular object. They can obtain attitudes with their own experience or with imitation of other people. Attitudes is difficult to establish and even more difficult to change. In the theoretical part I describe basis of attitudes, models of attitudes, measurement of attitudes, establishing of attitudes and it changing. I also describe questionnaire and marketing events. In the empirical part of my work I measure attitudes of resident population towards event Eurobasket 2013. I am satisfied how I make research and I do not have any problems with writing my diploma. stališča Eurobasket 2013 anketni vprašalnik marketing Lipko Attitudes Eurobasket 2013 questionnaire marketing Lipko true true false [M. Petek] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2015-07-16 14:46:29 2015-10-22 12:30:04 2022-06-03 03:10:46 2021-05-11 03:19:09 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 12097820 URN:SI:UM:DK:VVITMRIH UN_Petek_Marko_2015.pdf UN_Petek_Marko_2015.pdf 1 34554F1500F27F3CBF12869D1F3131CA cea7bbfa88c5e1c285ad59fd62b1d2f4d40c71c61e798c561f6b3da70da1d4ca 8e614d37-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=78399 Ekonomsko-poslovna fakulteta 0 0 0