20.500.12556/DKUM-53790 ZAGOTAVLJANJE KONKURENČNOSTI KOMERCIALNIH RADIJSKIH POSTAJ ENSURING COMPETITIVENESS OF COMMERCIAL RADIO STATIONS Pričujoče delo najprej prikaže razvoj radiodifuzije v svetu in na Slovenskem. V tretjem poglavju je predstavljen radijski program, tako v vsebinskem kot v izvedbenem pogledu. Predstavljene so tehnike radijskega podajanja informacij, ustvarjalci radijskega programa, radijski stil in ne nazadnje značilnosti radijskega oglaševanja ter prednosti in slabosti le-tega. V nalogi so nato opisani zakoni in pravilniki, s katerimi država ureja področje radiodifuzije. Sledi delitev slovenskih radijskih postaj in podrobnejša predstavitev komercialnih radijskih postaj. Naloga nato preide na analizo. Predstavljeni sta obe najbolj poslušani komercialni radijski postaji v Mariboru – Radio City in Radio Center – ter primerjava med njima. Sledi analiza rezultatov anketnega vprašalnika, ki je bil razdeljen med 160 prebivalcev Maribora in okolice. The thesis shows the development of broadcasting in the world and in Slovenia. The third chapter presents the content and implementation of radio broadcasting. It presents the techniques of providing information, the creators of radio programmes, radio style, the characteristics of radio advertising as well as the pros and cons of it. The thesis also describes the laws and regulations which regulate the field of broadcasting. What follows is a division of Slovenian radio stations and a detailed presentation of commercial radio stations The analysis presents two most popular commercial radio stations in Maribor - Radio City and Radio Center - and makes a comparison between them. It is followed by the analysis of the results of a questionnaire which was distributed among 160 inhabitants of Maribor and its surroundings. radiodifuzija radio komercialne radijske postaje radijski trg broadcasting radio commercial radio station radio market true true false L. Mestnik Slovenski jezik Angleški jezik Diplomsko delo 2015-07-23 11:44:31 2015-10-28 14:35:47 2022-06-03 03:10:54 2021-05-11 03:21:13 2015 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 621.396.7:654.191043.2) 19279382 URN:SI:UM:DK:JPDJ5DNY UN_Mestnik_Lucija_2015.pdf UN_Mestnik_Lucija_2015.pdf 1 483FD9191C7FCEB1C1F0B271F955F155 74a6c90339f843572c8960fd3cc6eb3f797024096bdac54e294ef4d77cb5851a b5898136-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=78500 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0