20.500.12556/DKUM-53811 POMEN PRODAJNEGA OKOLJA PRI NAKUPNIH ODLOČITVAH POTROŠNIKOV THE SIGNIFICANCE OF THE MARKET ENVIRONMENT FOR THE CONSUMER CHOICE Zaradi prenasičenosti trga morajo podjetja oziroma prodajalne, ki želijo ostati konkurenčne na svojem področju, stremeti k zadovoljevanju vse večjih potreb in zahtev svojih odjemalcev. Na nakupne odločitve potrošnikov prodajalne vplivajo s primarno opremljenostjo, dobro predstavitvijo izdelkov, prijetnim vzdušjem, preglednostjo in strokovno usposobljenim osebjem. Prodajno okolje mora na potrošnike narediti pozitiven vtis in ga s tem spodbuditi k nakupu. Nowadays the market is flooded with the abundance of different providers of services and products. Due to the oversaturation of the market the companies or stores that wish to stay competitive in its field, strive to meet the always increasing needs and demands of their customers. The stores try to affect their customers’ shopping decisions with well furnished interior, a good product presentation, nice atmosphere, order and professional staff. The environment in the shop must positively impress the customers by stimulating them into purchasing their product. Prodajno okolje prodajno osebje nakupno odločanje zadovoljstvo A sales environment sales staff purchase decisions satisfaction true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2015-07-29 20:38:22 2015-09-09 12:35:50 2022-06-03 03:11:01 2021-05-11 03:22:31 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7468819 URN:SI:UM:DK:YF95H2FN VS_Skubic_Tadeja_2015.pdf VS_Skubic_Tadeja_2015.pdf 1 487105C6659763B89B440C41F79C1052 97697a6c925afbab9ee350fbe8dc828e2bd89fbd1c46b547d751c39cdad30c0e 33caff09-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=78529 Fakulteta za organizacijske vede 0 0 0