20.500.12556/DKUM-53848 Trženjska ocena kupcev zelenjave na širšem območju občine Ljutomer Marketing assasement of vegetable buyers in the great area of the Ljutomer municipality V maju 2015 smo opravili trženjsko analizo kupcev zelenjave na širšem območju občine Ljutomer. V raziskavi smo z osebnim anketiranjem zajeli vzorec 100 naključno izbranih oseb. Želeli smo ugotoviti prehransko-nakupne navade potrošnikov in njihovo poznavanje blagovnih znamk zelenjave. Vprašalnik smo sestavili iz treh tematskih delov: (a) značilnosti anketiranega vzorca, (b) prehransko-nakupnih navad kupcev zelenjave in (c) odnosa kupcev do ponudbe zelenjave. Izsledki raziskave so pokazali, da 59 % anketirancev uživa zelenjavo vsaj enkrat dnevno. Pri nakupu zelenjave se 41 % anketirancev nikoli ne ozira na blagovno znamko, medtem ko 3,5 % anketirancev kupuje izključno zelenjavo znanih blagovnih znamk. Najpomembnejši dejavniki pri odločitvi za nakup zelenjave so njen videz, cena zelenjave, izvor zelenjave in blagovna znamka. Sodeč po raziskavi pa je za kupce najmanj pomembna embalaža pakiranja. We carried out a marketing analysis in May 2015 with the emphasis on vegetables buyers in the greater area of the Ljutomer municipality. A sample of 100 persons, chosen at random and face-to-face interviewed, was included in the respective survey. The research aimed at establishing the food purchasing habits of consumers and their acquaintance with individual brands of vegetables. The questionnaire consists of three thematic segments, namely (a) characteristics of the surveyed sample, (b) food purchasing habits of vegetables buyers, and (c) buyers' relation towards the vegetables offer. According to findings, 59 % of respondents eat vegetables at least once a day. 41 % of respondents never pay attention to the brand when buying vegetables, whereas 3.5 % of them buys exclusively vegetables of well-known brands. The most relevant factors when purchasing vegetables are their appearance, their price, their origin, and their brand. The packaging was, pursuant to the survey, the least significant factor in deciding on which vegetables to buy. analiza trga ponudba zelenjave kupci zelenjave občina Ljutomer market analysis vegetable supply vegetable buyers Ljutomer municipality true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2015-08-06 13:49:06 2015-08-28 11:40:54 2022-06-03 03:11:13 2024-01-03 03:29:10 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:LJJOCLBA VS_Alt_Nina_2015.pdf VS_Alt_Nina_2015.pdf 1 3C728123AF623F671AEAFB191047F146 b28b574b5a6086bdafb1e077c05ddac3102c21841ba9f829e254cd1b147bebae 292fb08d-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=78632 Fakulteta za kmetijstvo in biosistemske vede 0 0 0