20.500.12556/DKUM-53897 UVAJANJE BLAGOVNE ZNAMKE NA TRG INTRODUCING A TRADE MARK ON THE MARKET Potrošniki skozi razlicne oznake, imena, simbole in oblike blagovne znamke razlikujejo izdelke. Blagovne znamke za podjetje pomenijo velik ugled, vecjo moc in posledicno vecji dobicek. Glede na konkurencnost podjetij na trgu je dobra blagovna znamka njihova konkurencna prednost. Potrošnikom blagovne znamke predstavljajo statusni simbol in zagotovilo za kakovost. Pred uvedbo novega izdelka na trg je potrebno izvesti nekatere faze, ki nam lajšajo uvedbo novega izdelka na trg. Med njimi so raziskave trga, ki kažejo, da so odjemalci najbolj zvesti tistim blagovnim znamkam, katere so zadovoljile njihova pricakovanja. Slednje je prikazano v izvedeni tržni raziskavi o blagovni znamki. V anketi je sodelovalo 40 nakljucno izbranih anketirancev. Consumers through different labels, names, symbols and forms of brand vary products. Brand marks means for the company reputation, it can increased their power and higher profit. Given the competitiveness of companies in the market is a good brand their competitive advantage. Brand is representing a status symbol and a guarantee of quality to consumer. Prior to the introduction of a new product on the market is required to carry out certain stages that we facilitate for introduction of a new product on the market. These include market research, which shows to which brand customers are most loyal, which meet their expectations. This is shown in the market research conducted about brand. The survey involved 40 randomly selected respondents. Blagovna znamka uvajanje blagovne znamke pomen blagovne znamke vrste blagovnih znamk strategije blagovne znamke raziskava trga. Brand the introduction of the brand the importance of the brand the types of brands brand strategy market research. true true false [J. Lenič] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2015-08-11 16:38:19 2017-05-22 11:48:29 2022-06-04 03:09:28 2021-05-09 03:31:54 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 12736284 URN:SI:UM:DK:OCTFAJ5L VS_Lenic_Jan_2015.pdf VS_Lenic_Jan_2015.pdf 1 114039A6A6EC9ADAC2B169387CD93A63 3fc140dafea6cdb83dfac5c15e2e1db2828c6bf53dfb0528fc658a245118dbb1 17994644-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=81832 Ekonomsko-poslovna fakulteta 0 0 0