20.500.12556/DKUM-54059 Ugotavljanje uspešnosti prodaje po trgovskih potnikih Assessment of sales performance conducted by sales representative Diplomski projekt »Ugotavljanje uspešnosti prodaje po trgovskih potnikih« je sestavljen iz teoretičnega in praktičnega dela. V teoretičnem delu smo pisali o tem, kaj je osebna prodaja, njene bistvene prednosti in slabosti ter značilnosti. Ugotovili smo tudi, kaj trgovski potnik potrebuje, da je dober pri svojem delu, kakšno motivacijo potrebuje, da ga spodbudi k boljšemu delu in ne nazadnje smo definirali tudi, kakšne so njegove delovne naloge. V diplomskem projektu smo v praktičnem delu predstavili podjetje Opeka d. o. o. in na podlagi njihovega poslovanja ugotavljali, ali delovanje njihovih trgovskih potnikov vpliva na uspešnost podjetja – kar je bila naša hipoteza. The diploma project entitled “Assessment of Sales Performance Conducted by Sales Representative” consists of a theoretical and practical part. The theoretical part discusses personal selling, its fundamental advantages and weaknesses, as well as characteristics. In addition to finding out what sales representatives need to be good at their job and what kind of motivation they need to be better, we defined their tasks. In the practical part of the diploma project, we presented the Opeka d.o.o. company. Based on their business operations, we aimed to establish whether the work of their sales representatives impacts the successfulness of the company – which was our hypothesis. Trgovski potnik osebna prodaja podjetje zaposleni Sales representative personal sales company employees true true false [P. Pulko] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2015-08-19 15:15:10 2016-11-09 12:35:58 2022-06-04 03:10:25 2021-05-10 03:10:04 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 12574748 URN:SI:UM:DK:AI0NAK0A VS_Pulko_Patricija_2016.pdf VS_Pulko_Patricija_2016.pdf 1 569AF34F3CD71E6C78D4CE18B6A6049A 78e4c832b92d10bdfc6523e458ffc14c183084b22a2d558b90f9ad02b7aeaa74 4dd9f42b-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=102422 Ekonomsko-poslovna fakulteta 0 0 0