20.500.12556/DKUM-54090 Integracija družbenih medijev v proces upravljanja strank Incorporating social media into customer relationship management Magistrsko delo obravnavna vključevanje podjetij pri uporabi družbenega CRM-sistema. Aktivnost podjetij na družbenih medijih in njihov odnos do potencialnih strank smo raziskali s pomočjo opazovanja. Prav tako smo v nalogi analizirali dejavnike, ki so bistveni, da podjetje pritegne interes morebitnih potencialnih strank in te zadrži dlje časa v krogu svojih sledilcev. Pri tem smo ugotovili, da pogostost objavljanja s strani podjetij ne vpliva na povečanje števila sledilcev. V nasprotju s tem pa imata velik vpliv na sledilce vrsta in format objavljene vsebine. V današnjem času je pomembno, da je podjetje dejavno tudi na družbenih medijih. The master thesis describes how active are companies in cooperation with their potential customers and how frequently they attend conversations via social CRM. We have used the observation method, to research the activity of companies on social media and their relationship with potential customers. Furthermore, we have exposed the important factors by which companies attract interest of potential customers and hold them longer in a group of their followers. At this way we found out, that frequency posting does not affect the number of followers. In the opposite, the post type and format have a massive effect on followers. These days it is very important for companies to be active on social media sites. družbeni mediji CRM družbeni CRM družbena omrežja SCRM social media CRM social CRM social networks SCRM true true false [P. Janc] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2015-08-20 21:35:39 2015-10-12 11:40:16 2022-06-04 03:10:37 2021-05-09 03:33:12 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77:004.77(043.2) 19190550 URN:SI:UM:DK:QOSZWZVI MAG_Janc_Petra_2015.pdf MAG_Janc_Petra_2015.pdf 1 BD436D3C3C1E386DAFDB3E45FDC73FF3 29fa5adae0ed600d2dfc2ef6ab3b03ad8f167c9d76d1cb3655c9a33b60c47c50 ab71a13d-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=80230 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0