20.500.12556/DKUM-54304 KOMUNIKACIJSKA STRATEGIJA NA PODROČJU OZAVEŠČANJA OKOLJSKE PROBLEMATIKE COMMUNICATION STRATEGY THAT RAISES PEOPLE AWARENESS OF ENVIRONMENTAL ISSUES Ljudje se vse bolj zavedamo pomena kakovosti okolja, v katerem bivamo. O okoljski problematiki nas vsakodnevno ozaveščajo mediji, vse več pa je tudi podjetij, ki se ukvarjajo s to problematiko. Osrednji namen te diplomske naloge je raziskati in predstaviti aktualno stanje na področju ozaveščanja o okoljski problematiki. Uvodni predstavitvi teorije sledi oblikovanje splošnega komunikacijskega modela za podjetja, ki se ukvarjajo z obravnavano problematiko. Predstavljen je tudi pomen medijev, nevladnih organizacij in ostalih deležnikov pri delovanju teh podjetij in ozaveščanju ljudi. V empiričnem delu so predstavljena podjetja iz mariborske regije, ki se ukvarjajo z okoljsko problematiko, in rezultati ankete, s katero je bila analizirana stopnja ozaveščenosti lokalnega prebivalstva. S pomočjo raziskovanja teorije, sodelovanja z omenjenimi podjetji, ankete in številnih pregledanih spletnih virov je na koncu preverjena veljavnost postavljenih hipotez. People are becoming more and more aware of how important is the quality environment for us. Media daily inform us about the environmental issues and the number of companies that deal with these issues is growing too. Main purpose of this diploma is to research and present the current situation on this field. After the introductory presentation of theory and definitions we created a general model of communication strategy for environmental related companies. We have also present the importance of media, NGOs and other stakeholders in the functioning of these companies and in informing people and raising their awareness. In the final chapters we presented the environmental related companies from Maribor and result s of survey which was used to determinate the level of awareness of the local population. Through research of theory, cooperation with companies, survey and many web sources reviewed we confirmed or disproved our preliminary hypothesis. komunikacijska strategija okoljska problematika deležniki ozaveščanje javni interes communication strategy environmental issues stakeholders raising awarness public interes true true false D. Jurišič Slovenski jezik Angleški jezik Diplomsko delo/naloga 2015-08-27 20:27:50 2015-10-14 12:35:38 2022-06-05 03:05:51 2021-05-11 03:24:44 2015 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.772.5(043.2) 19327766 URN:SI:UM:DK:BD4EGQQO UN_Jurisic_Dasa_2015.pdf UN_Jurisic_Dasa_2015.pdf 1 8C483CB8231FA1E885AF432AA64E8E2E 9383aec626dc294c35f568e01d102c525827d79cc40933f975e19029ffff3443 a0f285a4-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=79651 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0