20.500.12556/DKUM-54334 Menedžment blagovnih znamk v športu Sports Brand Management V diplomskem projektu bom govorila na splošno o blagovnih znamkah v športu, katere poznamo in katere so uspešne. Posvetila se bom predvsem menedžmentu blagovnih znamk v športu. Ker poznamo v športu več delitev blagovnih znamk, bom govorila o športni opremi, športnikih in športnih organizacijah kot blagovnih znamkah. Naštela in predstavila bom temeljne naloge menedžmenta v športu. Dotaknila se bom marketinga v športu. Na koncu diplomskega projekta pa bom opisala organizacijo prireditve Watervolley. Cilj mojega diplomskega projekta je spoznati, kako je potrebno delovati v športu, da bomo uspešni ter bomo ustvarili ugledno in prepoznavno blagovno znamko. In my thesis project, I shall first explain some concepts that are used later on in the text. The first topic deals with trademarks in sports in general and focuses on topics such as which trademarks we know and which are successful. Within the scope of sports trademarks in general, the main part of the thesis is based on the management of the sports trademarks. This part deals with questions such as how to manage trademarks in sports in order to become and stay recognizable, successful and leading in their sports branch. Sports trademarks are divided into several sections, namely trademarks of sports equipment, athletes and sports organizations. In addition, key duties of management in sports shall be introduced. Moreover, marketing in sports, and finally, the organization of the Watervolley event shall be described. blagovna znamka menedžment šport športniki športne organizacije trademark management sports athletes sports organization true true false [M. Klančnik] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2015-08-28 23:08:41 2016-03-22 12:14:45 2022-06-05 03:06:01 2021-05-11 03:27:22 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 12234524 URN:SI:UM:DK:SNH6YOKD UN_Klancnik_Monika_2015.pdf UN_Klancnik_Monika_2015.pdf 1 C2772E65F85F3CC1E2E2CEAA9AD49C3B 06284fa9c121ea5fbb10c67e618d9ade0a5d6793a51e46c03243bb3241a362e3 d0ee7d6c-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=80879 Ekonomsko-poslovna fakulteta 0 0 0