20.500.12556/DKUM-54363 Logotip: od problema do rešitve Logotype: from problem to solution V diplomskem delu smo v teoretičnem delu predstavili vizualno komuniciranje kot osnovo sporočanja pomena preko grafičnega izdelka: logotipa. Podrobno smo opisali njegove sestavne elemente ter definirali kriterije uspešnega oblikovanja. Prav tako smo opisali celoten proces grafičnega oblikovanja logotipa. V praktičnem delu pa smo to znanje uporabili ter najprej analizirali konkurenčne logotipe, čemur je sledilo iskanje navdiha, ustvarjalni del ter implementacija. Tako je bil rezultat logotip, ki bi ga lahko uporabili v praksi. Ugotovili smo, da je oblikovanje logotipa zahteven proces in da je kljub opisanim posameznim korakom uspešnost ter učinkovitost izdelka odvisna od zmožnosti oblikovalca. In the theoretical part of the diploma thesis, visual communication as the basic of the communication of a meaning through a graphic product – logo was presented. The constituent parts of a logo were described in detail and criteria of a successful design were defined. In the empirical part, this knowledge was used to conduct an analysis of competitive logos. It was followed by looking for an inspiration, the creative part and implementation. As a result of those steps, a logo which could be used practically was created. It was established that designing a logo is a demanding process. Despite the described individual steps, the successfulness and effectiveness of a product depends on the capacities of a designer. logotip grafično oblikovanje vizualno komuniciranje celostna grafična podoba logo graphic design visual communication corporate identity true true false [S. Ribič] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2015-08-31 10:11:11 2015-09-28 08:09:46 2022-06-05 03:06:11 2021-05-11 03:30:26 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.126:316.77(043.2) 19372822 URN:SI:UM:DK:HBM5UZYC UN_Ribic_Simona_2015.pdf UN_Ribic_Simona_2015.pdf 1 4B6E8B57832E4F6CF92D8BE496BE4EC7 2084734897fad994e722906bdcdf4ea5153b520d8ca104cd51ce2f68043857d7 bd7dc046-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=79878 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0