20.500.12556/DKUM-54599 TRŽENJSKI SPLET V PODJETJU TOSAMA D.O.O. MARKETING MIX IN COMPANY TOSAMA D.O.O. Diplomsko delo obravnava trženjski splet v podjetju Tosama d.o.o., v katerem poteka proizvodnja sanitetnega materiala. Današnje poslovno okolje je kompleksno in dinamično, zato se mu je potrebno nenehno prilagajati. Tega se zavedajo tudi v podjetju Tosama d.o.o.. Da bi si podjetje pridobilo konkurenčno prednost, mora imeti dodelan program trženjskega spleta. Namen diplomske naloge je prikazati teorijo in prakso trženjskega spleta v podjetju Tosama d.o.o. Cilj diplomske naloge je podati predloge za izboljšanje trenutnega stanja z vidika trženja. V teoretičnem delu smo predstavili ključne sestavine trženjskega spleta. V raziskovalnem delu smo predstavili analizo ankete, ki je potekala na družabnem omrežju in jo je rešilo 82 anketirancev. V nadaljevanju smo na podlagi le te podali izboljšave in odgovorili na raziskovalna vprašanja. The work focuses on the topic of marketing mix in the company Tosama Ltd., which manufactures hygienich products. Today's business environment is complex and dynamic, so it is necessary to adapt constantly. This fact is well known to the company Tosama too. In order to gain a competitive advantage, the company has to accomplish the marketing mix program. The purpose of this thesis is to demonstrate the theory and practice of marketing mix in the company Tosama Ltd. The aim of this thesis is to make proposals to improve the current situation in terms of marketing. In the theoretical part we describe key elements of marketing mix.In the research part we present analysis of the survey, which took place in the social network and included 82 respondents. Based on the survey we present the findings and make suggestions for improvement and we present answers to the research questions. trženjski splet izdelek cena tržne poti tržna komunikacija marketing mix product price distribution channels (place strategies) marketing communication (promotion) true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2015-09-07 11:27:14 2015-09-21 08:15:14 2022-06-06 03:06:01 2021-05-12 03:14:47 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7474963 URN:SI:UM:DK:S1NNW9OZ UN_Belaj_Maja_2015.pdf UN_Belaj_Maja_2015.pdf 1 76DC93222FAD601BD69B5CC03F7120E3 2fc1eb30a87b096d31cf407647a593ee8833f565f17e8eae09ad2c5ae386fcdf a58ae693-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=80459 Fakulteta za organizacijske vede 0 0 0