20.500.12556/DKUM-54625 KONCEPT SPLETNEGA MEDNARODNEGA TRŽENJA NA PRIMERU PODJETJA DOORSON D. O. O. INTERNATIONAL ONLINE MARKETING CONCEPT FOR THE COMPANY DOORSON D.O.O. Trženje je nepogrešljiv del obstoja podjetja, ki pa je bil v zgodovini mnogokrat premalo izpostavljen in ovrednoten. Kljub temu, pa se pomembnosti trženja zaveda vedno več podjetij, kar pomeni tudi, da je vedno težje izdelek oz. storitev predstaviti tako, da izstopa in da ga v vsej poplavi informacij ciljni odjemalci tudi opazijo. Z razvojem tehnologije pa se razvijajo tudi nove oblike trženja. V našem diplomskem projektu se bomo osredotočili na koncept spletnega trženja, katerega pomembnost in razširjenost naglo narašča. V prvem, teoretičnem delu, bomo razložili in primerjali trženje za različne vrste trgov in pa primerjali starejše metode trženja z modernejšimi. V raziskovalnem delu diplomskega projekta pa se bomo osredotočili na podjetje Doorson d.o.o in ga najprej predstavili. Segmentirali bomo odjemalce in na primeru njihovih izdelkov pojasnili trženje za trge B2B in B2C. Zaključili bomo z vpeljevanjem teoretičnega dela v prakso ter poskušali poiskati prostor za izboljšanje zdajšnjega stanja v podjetju. Marketing is a mandatory part of a company, but in the past it was commonly overlooked. Nowadays, its meaning and importance is growing, which also means, that it is getting much harder to present our product to the customers through all the information flooding. With new technologies, there are also new ways of promoting. In our diploma we are concentrating on online marketing, use of which is getting more and more popular among the consumers. In the first, theoretical part, we will explain marketing for different kinds of markets and we will also compare older marketing methods with the new, modern ones. In the exploratory part of the diploma, we will concentrate on the company Doorson d.o.o. and present the current state of it. We will also focus our attention on its business with customers and explain the B2B in B2C marketing on the case of their products. Finally, we shall conclude our research with implementing the theoretical part into practice and try to find room for improvement of the current state of the company. Spletno trženje B2B trg B2C trg odjemalci Doorson Online marketing B2B market B2C market consumers Doorson true true false [D. Kovačič] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2015-09-07 19:37:00 2016-03-22 09:51:07 2022-06-06 03:06:09 2021-05-12 03:16:49 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.5 12234268 URN:SI:UM:DK:ETFP07YN UN_Kovacic_Domen_2015.pdf UN_Kovacic_Domen_2015.pdf 1 963A06CDFDE1FCCB4F24B10FC3D686F1 908cacd2ff2d6bcebd02a07f8340acc42c6893ba60d113c9267ccd6f5ac61ce1 a7d0fde5-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=80521 Ekonomsko-poslovna fakulteta 0 0 0