20.500.12556/DKUM-54627 UNIVERZALNA PROGRAMSKA SHEMA IN POSLUŠALCI SODOBNE RADIJSKE POSTAJE UNIVERSAL RADIO PROGRAM AND LISTENERS OF CONTEMPORARY RADIO STATION Radio je dinamični medij, ki se mora prilagajati trendom in načinu delovanja družbe. Razlikuje se lahko po poslanstvu in interesih, hkrati pa obstajajo točke, v katerih se radijske postaje lahko ujamejo. Te točke so lahko glasba, način govora, način informiranja, izbor pomembnih informacij itd. Najširša množica je namreč precej enotna; težave se pojavijo v alternativnih množicah, ki so med seboj in celo znotraj veliko manj enotne. To je vzrok, da stoodstotna formula, ki bi privabila vsakogar v naši družbi, ne more obstajati, klub temu pa vsekakor obstajajo točke, ki se ustvarjenim idealom najbolje približajo. Enotnost, ki s tem nastaja, poslušalce spreminja v vedno manj kritične do enakih in ponavljajočih se vsebin. Nastajanje univerzalne programske sheme tako samo po sebi postaja neizogibno. Radijske postaje, ki teh univerzalnih shem ne upoštevajo oz. jih ne bodo upoštevale, bodo odrinjene na obrobje radijskega trga, kjer se borijo oz. se bodo borile za poslušalce. Radio represents a dynamic part of media, which needs to adjust to trends and ways of society. It may differentiate regarding mission and interests, but simultaneously, points where radio stations may get along, do exist. These points may include types of music, a way of speech, a way of informing, selection of important information, etc. The widest listeners are fairly unified; the problems begin among the alternative crowds, which are different between them, and poorly united, if at all. This is the cause, that 100% formula, which would attract everyone in our society, cannot exist. Despite that, there are some points, which come near to generated ideals. The unity, that occurs, educates the listeners, who are becoming less critical towards identical and repetitive contents. Creation of universal program schemes is becoming inevitable, and radio stations, which do not and will not consider this, will be pushed to the fringe of the radio market, where they will struggle for listeners. radio radijski program radijski poslušalci radijska postaja radio radio program radio listeners radio station true true false [A. Horvat] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2015-09-07 20:16:18 2015-10-27 12:10:01 2022-06-06 03:06:10 2021-05-12 03:17:03 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77:654.19(043.2) 19066902 URN:SI:UM:DK:GEYUQQOQ MAG_Horvat_Aleks_2015.pdf MAG_Horvat_Aleks_2015.pdf 1 005E39C42490BA121247539A450061F6 d83a89cb3948a86d1691617f5c67eb0f662bb7116732d19e404e4f6960cfd87f c6311350-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=82758 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0