20.500.12556/DKUM-54628 Podjetniška vizija in planiranje politike podjetja za vinsko klet Tiveš, d.d. Vision and planning of the company's policy for wine cellar Tikveš, d.d. V diplomskem projektu smo obravnavali opredeljevanje vizije in planiranje politike podjetja. Diplomski projekt je razčlenjen na dva dela;v prvem delu so teoretična izhodišča oziroma uvod, kjer so predstavljene opredelitve vizije, poslanstva, smotrov, ciljev, procesov planiranja politike podjetja itn. V drugem delu smo predstavili praktični primer, in sicer smo izbrali vinsko klet Tikveš, d. d., s sedežem v Makedoniji ter obravnavali vizijo in politikoizbranega podjetja. V diplomskem projektu želimo poudariti, da dobro opredeljena vizija in politika podjetja vodita podjetje k uspehu ter zagotavljatanjegovo rast in razvoj. To lahko vidimo tudi ob primeru vinske kleti Tikveš, d. d., ki se nahaja v majhni,gospodarsko nerazviti državi, pa je vendarle znana blagovna znamka oziroma uspešno podjetje. In this diploma project we define the vision and the proces of planning the company's policy. The diploma project is divided into two parts; In the first part there are the theoretical foundations and introductions, which present the definition of the vision, mission, objectives, goals, process of planning, company's policy and so on. In the second part, we present a practical example, for which, we selected the wine cellar Tikveš, d. d., located in Macedonia. In the diploma project we want to emphasize that a well-defined vision and policy of the company can lead a company to success and ensure its growth and development. This can be seen in the case of the wine cellar Tikveš, d. d., which is located in a small, economically underdeveloped country, and despite that it is nevertheless well-known brand and a successful company. vizija politika podjetja prednosti in slabosti priložnosti in nevarnosti planiranje : vision company policy strengths and weaknesses opportunities and threats planning true true false [V. Vasileva] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2015-09-07 20:24:13 2016-09-06 13:33:50 2022-06-06 03:06:11 2021-05-12 03:17:06 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 12471580 URN:SI:UM:DK:P84X51ND UN_Vasileva_Valerija_2015.pdf UN_Vasileva_Valerija_2015.pdf 1 71F61F877344B3CC88DA21590A1199DD 4e42fc7b79a5cb6ce3a1200cff5c18c77c3b71a3e46c68fef016771dcc957a1e a7df50cd-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=80646 Ekonomsko-poslovna fakulteta 0 0 0