20.500.12556/DKUM-54645 ANALIZA KUPCEV SVEŽEGA SADJA IN IZDELKOV IZ SADJA V SPODNJEM PODRAVJU ANALYSIS OF BUYERS OF FRUITS AND FRUIT PRODUCTS IN THE LOWER PODRAVJE REGION V maju in juniju 2015 smo na območju Spodnjega Podravja opravili raziskavo o vedenju potrošnikov in odločilnih dejavnikih, ki vplivajo na odločitev pri nakupu svežega sadja ali izdelkov iz sadja. Raziskavo smo izvedli z uporabo anketnih vprašalnikov, ki so jih sestavljala vprašanja odprtega in zaprtega tipa. Uporabili smo vzorec 200–tih anketirancev. V anketni raziskavi smo obravnavali naslednje socialno-demografske značilnosti anketirancev: spol, starost, dokončana izobrazba, število članov in število zaposlenih v gospodinjstvu ter neto mesečni prihodek na družinskega člana. Ugotovili smo, da sta najpomembnejša dejavnika pri nakupu sadja in izdelkov iz sadja videz in izvor. Kar 83 % anketirancev kupuje sadje in izdelke iz sadja v trgovinah. In May and June 2015 we conducted a research in the Lower Podravje region concerning the behavior of consumers and decisive factors, which influence the decision making when buying fresh fruits and fruit products. The research was carried out by using questionnaires that consisted of opened and closed type of questions. We used a sample of 200 respondents. In the survey research we considered the following socio-demographic characteristics of respondents: gender, age, completed education, number of household members, number of employed members of household and net monthly income per household member. We discovered that the two most important factors when buying fruits or fruit products are the appearance and the origin of the fruits. There are 83 % of the respondents, who purchase their fruits and fruit products in stores. Sadje izdelki iz sadja povpraševanje Spodnje Podravje anketna raziskava Fruits fruit products demand Lower Podravje survey research true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2015-09-08 12:06:22 2015-11-02 11:47:34 2022-06-06 03:06:16 2021-05-12 03:18:29 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:5HPY10HF VS_Lovrec_Kristjan_2015.pdf VS_Lovrec_Kristjan_2015.pdf 1 59617576F6EC67F7E2C68AFEB3CFB386 c27ee16bc0c1d8b136a7df6158dd4eab5bcb8b8cb53b7c42f6fa11c1cf30b91d c7f98d16-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=82382 Fakulteta za kmetijstvo in biosistemske vede 0 0 0