20.500.12556/DKUM-54964 OGLAŠEVANJE IN MANIPULACIJA: ŠTUDIJA PRIMERA ADVERTISING AND MANIPULATION: A CASE STUDY Diplomska naloga se začne z definicijo oglaševanja. Na splošno povemo kaj je, opišemo zgodovino ter načine oglaševanja. Ker pa oglaševanje pogosto vsebuje manipulativni način, smo se osredotočili še na manipulacijo. Povedali kaj je, kakšne so njene pojavne oblike in kako vpliva na ljudi. Osredotočimo se na manipulacijo, kot ključni element oglaševanja, ugotavljamo razsežnost manipuliranja, ter kako manipulativno oglaševanje deluje na ljudi. Manipulativno oglaševanje moralno ovrednotimo, ter povemo, kaj je na splošno narobe z manipulacijo in takšnim oglaševanjem, in kakšne so njegove moralne zagate. Diplomska naloga se zaključi s študijo primera, ki je sestavljena iz teoretičnega in empiričnega dela. The graduation thesis starts with the definition of advertisement. In general we will describe the history of advertisement and the different ways of advertising. Advertises often contain manipulative content, so our focus will be on manipulation in advertising. We will point out different ways of manipulation and its effects on people. Let’s focus on manipulation as the primary key of advertising, the size of its dimension and how manipulative advertising affects the consumer. We are going to, evaluate the moral basis of manipulative advertisement and explain why it is generally wrong and what moral conflicts arise by doing so. The graduation thesis will conclude with a study case that is composed of a theoretical part and of an empirical part. oglaševanje manipulacija manipulativno oglaševanje nezavedno podzavest advertising manipulation manipulative advertisement subconsciously subconscious true true false A. Lazar Slovenski jezik Angleški jezik Diplomsko delo/naloga 2015-09-20 23:12:57 2015-10-14 14:31:04 2022-06-07 03:07:39 2021-05-13 03:23:07 2015 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 347.777:005.582(043.2) 19302934 URN:SI:UM:DK:QWVPAHHJ UN_Lazar_Alja_2015.pdf UN_Lazar_Alja_2015.pdf 1 A56E4F815E0E5CA0218F567EA68E9B86 827d89a3dde4d5fde7d9d1addb8bf88b0e4eaefd6b687179c99e33f74685022d 22541c2a-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=81812 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0