20.500.12556/DKUM-55086 PRENOVA PRODAJNEGA PROGRAMA RENOVATION OF THE SALES PROGRAM Namen dela diplomskega projekta je analiza obstoječega prodajnega programa podjetja in razvrstitev prodajnih izdelkov po koristnosti za podjetje. Prav tako želimo podjetju, s katerim sodelujemo, predstaviti rezultate analize in podati morebitne predloge, katerega izdelka ni smiselno prodajati. V teoretičnem delu naloge opišemo prehranska dopolnila in delovanje programa Web-HIPRE, ki je program za odločanje po več kriterijih hkrati. Podrobneje razložimo metode za določanje uteži kriterijev: SMART, SWING in SMARTER in za določitev vrednosti alternativ glede na kriterije: direktno metodo in vrednostno funkcijo. Na primeru izbora najboljšega prodajnega izdelka podjetja – glede na stroške in ugodnosti – je s programom Web-HIPRE prikazan model v obliki drevesa odločanja, ki ga sestavljajo globalni cilj, kriteriji in alternative. Uporaba programa je prikazana v vseh fazah odločitvenega procesa: strukturiranje problema, merjenje vrednosti alternativ na intervalski skali, določanje uteži kriterijem, izračun agregiranih vrednosti alternativ, razvrščanje alternativ in izbira najprimernejše ter analiza občutljivosti. V praktičnem delu dela diplomskega projekta smo ugotovili, da je najboljši izdelek za prodajo podjetja Omega 3 (200 kapsul), najslabši pa Otroška Omega 3. Prodajni program podjetja X je ustrezen, potrdimo pa lahko tudi umaknitev izdelka Otroška Omega 3, ki ga je podjetje v zadnjem letu že prenehalo prodajati. The main purpose of this project work is analysis of the existing company's sales program and ranking of sales products by benefit for company. We would also like to present the results of analysis to a company which we cooperate with and give some proposals about which product is not good to sell anymore. In the theoretical part, we describe dietary supplements and operation of the program Web-HIPRE, which is a program for multi-criteria decision making. In greater detail the methods for determination of criteria weights are presented: SMART, SWING and SMARTER. We use the direct method and the value function to determine the values of alternatives with respect to criteria. In case of selection of the best sales product by company – in terms of costs and benefits – we use the program Web-HIPRE to show a decision tree model, which consists of the global object, criteria and alternatives. The use of the program is shown in all stages of the decision process: structuring the problem, measuring the value of alternatives on the interval scale, determining the weights of the criteria , the calculation of aggregate values of alternatives, sorting alternatives and choosing the most suitable and sensitivity analysis . In the practical part of the diploma project, we found out that the best product for sale is Omega 3 (200 capsules), but the worst is Children's Omega 3. Sales program of company X is appropriate and we can also confirm the withdrawal of the product Children's Omega 3 from sales offer by the company in last year already. alternative večkriterijsko odločanje Web-HIPRE kriteriji drevo odločanja alternatives decision-making criteria Web-HIPRE criteria value tree true true false [O. Janet] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2015-09-25 22:30:40 2015-11-19 14:43:52 2022-06-07 03:08:19 2021-05-13 03:31:54 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 12143900 URN:SI:UM:DK:WSIAWE0C VS_Janet_Oskar_2015.pdf VS_Janet_Oskar_2015.pdf 1 B9621A4A15E47DAC5CA153064235B7DD 188b77cbf78982a038a4fd5974a45fd8671b9fbefad23359041b08a44ca619da 318c6a0b-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=82049 Ekonomsko-poslovna fakulteta 0 0 0